Marketing Director

KING LAW OFFICES, PC Marketing Director Department: Marketing | Reports to: General Manager / Firm Leadership | Location: Remote, with travel as needed | Position: Full-Time About King Law Offices Founded in 2002 and headquartered in Forest City, North Carolina, King Law Offices is a growing, multi-state law firm serving individuals, families, and businesses throughout North Carolina, South Carolina, and Tennessee.

Our practice areas include Family Law, Criminal Law, Civil Litigation, Estate Planning and Elder Law, Personal Injury, and Business Law, with services varying by location.

We value strong relationships, community investment, and client-focused representation.

Position Overview King Law Offices seeks an experienced, strategic, analytical, and highly motivated Marketing Director to lead the firms marketing operations, brand development, digital marketing, and growth initiatives.

This leadership role combines strategic vision with hands-on execution.

The Director will work with firm leadership, attorneys, practice area groups, sales and intake teams, technology personnel, and outside vendors to turn marketing investment into measurable business results.

The Director will initially coordinate internal team members who devote portions of their roles to marketing.

As the firm grows, the Director will help determine staffing needs, establish processes, and develop a larger marketing team.

This is not a role focused solely on delegation: the Director must be willing to write content, analyze HubSpot data, update website materials, manage campaigns, and execute projects personally when needed.

1.

Marketing Strategy, Leadership & Growth Develop and implement firm-wide marketing strategy aligned with growth, practice area priorities, and geographic expansion.

Establish annual and quarterly marketing objectives, budgets, priorities, and performance indicators.

Direct and support team members with fractional marketing responsibilities; define ownership, workflows, and accountability.

Assess future staffing needs and build marketing team capacity as the firm grows.

Coordinate agencies, consultants, and vendors while maintaining internal ownership of outcomes.

Evaluate marketing investments and recommend changes based on performance and business needs.

2.

Digital Marketing, Website Management & SEO Oversee website strategy, maintenance, functionality, and content across office, attorney, and practice area pages.

Coordinate website enhancements and integrations with internal technology staff and external developers.

Lead SEO initiatives including keyword research, technical SEO coordination, local SEO, on-page optimization, and search visibility.

Evaluate AI-powered search and generative search optimization opportunities.

Monitor website performance using Google Analytics, Google Search Console, and related tools.

Improve landing pages, user experience, lead capture, and conversion rates.

Write, edit, and oversee SEO-focused blogs, educational arti...