Sr. Marketing Manager- Healthcare Informatics

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We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

At Siemens Healthineers, your work will help develop and execute marketing strategies for our diagnostic informatics / digital health solutions.

As the Senior Marketing Manager-Healthcare Informatics, you will lead the marketing strategy and commercialization to drive product positioning, market adoption, customer engagement, and commercial growth by translating complex technical capabilities into compelling customer value propositions for laboratories, health systems, and healthcare networks across the United States.

This role sits at the intersection of technology, strategy, and storytelling, partnering closely with Sales, the Leadership teams, and Global Marketing, to bring innovative Diagnostics IT solutions to market while representing the voice of U.S.

customers.

What You'll Do


* Lead, develop and execute U.S.

go-to-market strategies for the diagnostics informatics products to include strategic marketing plans that meet the revenue objectives.


* Create differentiated positioning and messaging based on customer needs, market trends, competitive insights and engagement with sales organization.



* Partner with product management, sales, medical, and regional marketing teams to drive sales pipeline growth and customer adoption.



* Develop sales enablement tools, customer presentations, digital campaigns, and thought leadership content.



* Maintain and update sales enablement tools.


* Develop and deliver impactful training for specialist sales teams.


* Lead interaction and partner with community of Informatics Sales Specialists to maximize knowledge and shape businessperformance.


* Support product launches, industry conferences, webinars, and customer events including onsite customer sites, and Tarrytown NY HQ customer visits and selected Mobile Labs events.



* Cultivate and develop customer reference sites specific to informatics portfolio.
Monitor business performance, market dynamics, and customer feedback to optimize marketing programs.


* Collaborate with global and regional stakeholders to ensure marketing alignment and execution.

Influence global product decisions as the voice of U.S.

customers.


* Comfortable developing and presenting to internal and external stakeholders in 1:1 and group settings.


* Complies with U.S.

FDA regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.


* Travel up to 40% of the time.


* Performs other related duties and responsibilities as assigned.

What You'll Bring


* Bachelor's degree in Marketi...