Marketing Specialist

Responsibilities

Color & Additives - US &Canada | Kennesaw, GA

At Avient, our people power our performance.

As a Marketing Specialist for Color & Additives US/CAN, you will play a visible role in executing strategic marketing initiatives by providing operational, communications, and event management support across product marketing, customer engagement, and commercial activities.

The Marketing Specialist partners closely with Product Managers, Sales, Marketing Communications, Customer Service, and Manufacturing teams to coordinate programming, maintain digital content, manage technical documentation, support customer-facing events, and ensure effective communication of product and marketing strategies.

You will play a critical role in delivering high-quality marketing materials, enhancing the customer experince, and supporting business growth by executing campaigns, promotions, and commercial initiatives.

This hands-on role is ideal for a Marketing Specialist interested in B2B marketing, manufacturing, industrial products, or technical industries.

This role is ideal for someone who is passionate about ESG, builds trusted partnerships with operational leaders, and drives continuous improvement.Qualifications

What You Bring


* Bachelor's degree in Marketing, Business Administration, Communications, or a related field required


* Internship, co-op, campus leadership, or up to 2 years of experience in marketing, communications, business, or a related field (preferred)


* Experience with event planning, student organizations, trade shows, customer events, or promotional activities


* Experience creating content for websites, social media platforms, newsletters, or digital communications through coursework, internships, or extracurricular activities (preferred)


* Proficiency in Microsoft Office Suite, including PowerPoint, Excel, Word, and Outlook


* Exposure to procurement, purchasing, or enterprise systems such as Ariba, Coupa, or similar platforms is beneficial but not required


* Strong organizational and project coordination skills with the ability to manage multiple tasks and deadlines


* Excellent written and verbal communication skills


* Ability to work collaboratively in a team environment and build positive relationships across departments


* Self-motivated learner with a proactive attitude and willingness to take on new challenges


* Experience with content creation, graphic design, social media management, or event coordination through internships, coursework, or volunteer activities

Why Avient


* Visible impact across multiple sites and businesses


* Strong partnership with business and enterprise leadership


* Opportunity to lead change


* Growth-focused culture that values innovation, collaboration, and accountability

Physical Demands
The following characteristics are representative of the physical and environmental demands required by an individual to successfully pe...