Payments Product Marketing Manager, Vice President

Shape the future of how customers pay, get paid, and move money - securely, seamlessly, and with confidence.

As a Payments Product Marketing Manager, you'll translate customer and market insights into clear positioning and go-to-market strategies, driving adoption, educating customers on the right use cases, and bringing new capabilities to market in close partnership with the Product team.

As a Vice President, Payments Product Marketing Manager at JPMorganChase within Consumer & Community Banking, you will own the go-to-market strategy and execution for payment products - turning customer insights and performance data into compelling positioning, campaigns, and enablement that drive adoption and ongoing engagement.

You will partner closely with Product, Analytics, and cross-functional Marketing teams to bring customer-led solutions to market at scale.

This work matters because it helps customers choose, use, and benefit from the right payment solutions - improving how they pay and get paid while accelerating product growth across one of the world's leading financial institutions.

Job responsibilities


* Own the payments customer journey and drive key performance indicators aligned to business goals across customer segments


* Define product marketing strategy, target customer definition, and jobs to be done - translating consumer insights into actionable marketing opportunities


* Lead go-to-market strategy and execution for new and existing products and features, shaping positioning, messaging narrative, and end-to-end launch plans


* Orchestrate channel strategies across owned, paid, and earned channels; set budgets and establish success metrics


* Drive cross-functional teams to deliver integrated marketing across the full customer journey - from awareness and consideration through engagement and retention


* Partner with Product, Research, Analytics, and Field teams to scope and deliver experience improvements that resonate with customers


* Track performance and engagement with payment solutions; communicate progress and insights to leadership and partner teams through data-backed storytelling


* Conduct competitive and market analyses to sharpen differentiation and inform positioning strategy


* Act as a change agent, driving product and marketing transformation and innovation across the organization

Required qualifications, capabilities, and skills


* Formal training or certification on Product Marketing concepts and 7+ years applied experience


* 7+ years of progressive marketing experience in financial services, with a proven track record of developing data-driven strategies and leading high-impact campaigns that deliver measurable results


* Compelling storyteller who clearly communicates strategy, decisions, and measurable results to both team members and executive stakeholders


* Demonstrated ability to push boundaries and drive innovation while maintaining focus on the broade...