Director of Marketing and Communications

POSITION SUMMARY: This position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility.

The Marketing Director is responsible for the planning, coordination and implementation of all marketing and communication efforts.

This position is responsible for implementing policy decisions, in conjunction with their supervisor.

The Marketing Director is responsible for coordinating all marketing and communication efforts, including coordination of all internal and external communication, ensuring brand compliance, community relations and collaborations with community agencies to achieve the goals of the Akron Area YMCA.

All activities are done to further the YMCA Mission.

OUR CULTURE: Our mission and core values are brought to life by our culture.

In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.

We are welcoming: we are open to all.

We are a place where you can belong and become.

We are genuine: we value you and embrace your individuality.

We are hopeful: we believe in you and your potential to become a catalyst in the world.

We are nurturing: we support you in your journey to develop your full potential.

We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.

ESSENTIAL FUNCTIONS: Marketing and Communication: Develop and implement strategic marketing plan(s) to achieve Association's short-and long-term goals to support sales and revenue objectives.

Research, analyze and monitor financial, technological, and demographic factors to capitalize on market opportunities.

Plan, create, and coordinate advertising and promotional activities, including but not limited to: print, online, video and other electronic media, and direct mail.

Implement and coordinate website, social media and other digital communication strategies to expand visibility and increase member and community engagement across all digital platforms.

Track/report web traffic trends.

Public Relations: Plan and implement public relation strategies, policies and procedures.

Field and direct responses to all media-related inquiries.

Research and write copy for the Akron Area YMCA's promotional materials.

Develop and maintain good contacts and relationships with local media outlets.

Ensure that YMCA-related communications do not compromise the Akron Area YMCA's tax-exempt status.

Create positive and proactive internal and external communication.

Crisis Management: Develop and manage Crisis Communication process for the association, to include serving as spokesperson for the association when required.

Brand Compliance: Coordinate efforts with leadership team to ensure branch compliance with YUSA brand standards.

Maintain brand compliance for the association.

Financial Development: Direct marketing and communication efforts for all financial development activities of the association in...