Product Strategy Lead, Vice President, Co-brand Card

As a Vice President Product Strategy in the Co-Branded Card Product Team, you will lead the development of new and enhanced benefits across a co-branded credit card portfolio.

You will partner with technology teams to deliver customer-facing features, collaborate with an external agency to shape campaign creative, and work with the airline partner to plan and prioritize future product updates.

Job responsibilities


* Lead the strategy and delivery of new benefits and enhancements across a co-branded credit card portfolio


* Partner with technology teams to define requirements, prioritize work, and drive customer-facing features to release


* Develop marketing benefits copy and supporting terms and footnotes in partnership with legal, compliance, and brand review teams


* Create clear creative briefs and manage agency relationships to produce campaign and customer education assets


* Drive program and stakeholder management by maintaining trackers, managing timelines, and delivering clear updates to leadership


* Translate data and insights into strategic recommendations, highlighting key takeaways and trade-offs for decisions


* Partner with finance and analytics teams to build business cases for product enhancements and upgrade campaigns, including assumptions and impact sizing


* Support customer education content such as frequently asked questions and feature explainers to improve understanding and adoption


* Operate effectively in an agile environment by balancing competing priorities, removing blockers, and delivering against deadlines


* Collaborate with the airline partner to plan and prioritize future product refreshes and roadmap opportunities

Required qualifications, capabilities, and skills


* 5 years of experience in product strategy, marketing, brand management, or partnerships within credit cards, payments, loyalty, or a related industry


* Demonstrated ability to manage multiple initiatives and timelines while maintaining strong attention to detail


* Experience influencing stakeholders and driving outcomes in a highly matrixed organization


* Experience translating marketing objectives into clear creative briefs and managing external agencies or vendors


* Ability to develop customer-facing benefit messaging, including supporting terms and footnotes, with strong governance discipline


* Strong written and verbal communication skills, including synthesizing data into clear recommendations for leaders


* Analytical mindset with experience building or supporting business cases for product or campaign enhancements


* Comfort working in an agile delivery environment with competing priorities


* Bachelor's degree or equivalent experience

Preferred qualifications, capabilities, and skills


* Experience supporting a co-branded credit card program and/or partnership with a large consumer brand


* Experience developing customer education content that ...