Director, OmniChannel Marketing

About TGaS® Advisors

TGaS® Advisors, a division of Trinity Partners, is a leading management advisory firm focused on providing comprehensive benchmarking and advisory solutions to commercial operations leaders across the bio-pharmaceutical industry.

TGaS serves clients across the spectrum of large (top 35), mid-sized, and emerging life sciences (pre-commercial) organizations.

TGaS® Advisors contributions help to inform our clients’ commercial structures, operating practices, resource planning and capabilities development.

The Director, Management Advisor, Omnichannel marketing position will report into the Vice President and will support the Omnichannel solution while serving in a client-facing and project management capacity.

During client engagements, the Director, will lead project-level work to evaluate clients’ current and future-state needs as it relates to resources (headcount and financial) and skills/capabilities related to operating practices within a dynamically changing healthcare landscape.

The Director, Omnichannel role is a critical, client-facing position responsible for executing and delivering contracted services; expanding the breadth and depth of value delivered to clients; engaging TGaS’ Operations team in delivery of the highest quality information and analyses; and broadening awareness of the company’s offerings across the bio-pharmaceutical industry.

The Director, Marketing & Omnichannel Activation will perform five key responsibilities:



* Serve as a subject matter expert and thought leader


* Lead Benchmark and Project Engagements


* Lead Advisory and Membership Engagements


* Identify business development opportunities through active listening and conversations with clients


* Contribute to innovation and the growth of the overall solution

Specifically, in the context of each of these four key responsibilities, the Director, Management Advisor, Marketing & Omnichannel Activation will:

Subject Matter Expert and Thought Leader:



* Serve as a trusted advisor on omnichannel activation, customer engagement, content operations, AI enabled marketing, and commercial transformation


* Proactively research trends, capabilities and client needs in regard to marketing engagement models and omnichannel activation capabilities.

Lead Benchmark and Projects with Clients


* Lead client engagements and project from initiation through to final delivery


* Conduct executive interviews and assess organizational structures, operating models, resource allocation, budgets, processes, and capabilities.


* Capture / coordinate receipt of client-provided quantitative and qualitative information for input into TGaS’ database for analysis.

Data commonly includes headcount, budgets, skills, operating practices, processes, supportive infrastructure, etc.


* Author benchmark engagement reports summarizing client’s resources and capabilities relative to peer set companies and TGa...