Digital Marketing Analytics Manager-Vice President

Bring data to the center of growth.

In this role, you will shape how we plan, test, and measure digital marketing campaigns end to end.

You will partner with marketing, finance, and analytics teams to turn complex data into clear decisions.

Your work will directly influence where we invest, who we target, and how we drive incremental value.

As a Digital Marketing Analytics Manager in Small Business Decision Sciences, you will lead analytics across the full digital marketing lifecycle to drive measurable growth.

You'll translate business goals into testable strategies, rigorous measurement plans, and stakeholder-ready insights.

You will partner closely with marketing, modeling, finance, and data teams to design, execute, and evaluate campaigns with strong governance and repeatable methods.

You'll coach junior talent and raise the bar on documentation, storytelling, and decision impact.

Job responsibilities


* Lead end-to-end digital marketing strategy and execution across public/secure/owned channels, owning performance optimization to drive qualified traffic, pipeline, and conversions.


* Manage stakeholder relationships for assigned marketing partners, including intake, prioritization, scoping, timelines, and final outputs


* Define experimentation strategies by framing hypotheses, designing test and control approaches, and aligning on success metrics


* Support campaign execution by validating audience selection, measurement feasibility, and operational requirements


* Build impact models and financial business cases to guide audience, offer, channel, and funding decisions


* Develop reusable frameworks to evaluate incrementality, profitability, and return on investment using forecasts versus actual results


* Produce clear performance reporting and post-test readouts with actionable recommendations for senior stakeholders


* Leverage and help evolve analytic tooling and data environments to improve speed, scale, and consistency of insights


* Partner across modeling, finance, channels, and delivery teams to ensure solutions are implementable and aligned to standards


* Define and advocate for data requirements, including addressing data gaps, data quality, and lineage considerations


* Coach and develop junior team members on analytical methods, documentation practices, and stakeholder-ready storytelling

Required qualifications, capabilities, and skills


* Bachelor's degree in an applicable field and 6 years of marketing data and analytics experience


* Proficiency in Structured Query Language and at least one analytics programming language (such as Python, SAS, or R)


* Experience with digital data platforms such as Adobe Analytics, CJA and relational databases and large-scale data platforms, including Snowflake


* Hands-on experience delivering financial analytics and performance insights, including test design, pro forma estimates, and actual results measurement


* Proven...