Gr 6 / PG 40 – Enterprise IT - Director, EGM Digital Marketing & India, SEA, Japan – Asia

Job Posting Title:
Gr 6 / PG 40 – Enterprise IT - Director, EGM Digital Marketing & India, SEA, Japan – Asia

Job Description



* Role: Enterprise IT - Director, EGM Digital Marketing & India, SEA, Japan


* Reporting to: Vaidyanath Subbaraman


* Region: Asia


* Pay grade: Gr 6 / PG 40

Configures, localizes and operates global MarTech platforms for segment-specific campaign execution and consumer engagement to meet the segment's commercial and marketing objectives

In this role, you will:


* Translate segment B2B/B2C commercial and marketing priorities into technology requirements and delivery commitments



* Localize global MarTech capabilities for segment-specific needs (e.g., campaign workflows, compliance requirements, engagement tooling)



* Own segment digital marketing platform operations, ensuring availability, incident response, and service levels meet the segment's campaign calendar and commercial cadence



* Configure and operate global MarTech platforms provided by Consumer Growth Tech (e.g., web, social, mobile, loyalty) for segment-specific campaign execution and consumer engagement programs



* Represent segment-specific requirements to CGT Head of Digital Marketing Technology, ensuring the global platform roadmap accounts for segment use cases and local market constraints



* Develop segment digital marketing technology business cases, forecasting inputs, and adoption plans to inform CGT investment prioritization



* Govern segment-level data flows between MarTech platforms and segment consumer data sources, ensuring campaign targeting, measurement, and personalization inputs are accurate and compliant with local data privacy requirements and enterprise security and data protection protocols

To succeed in this role, you will need the following qualifications:


* Experience deploying and operating digital marketing technology at segment or regional level within a CPG or consumer-facing organization



* Understanding of how global MarTech platforms are configured and operated at segment level to enable end-to-end marketing execution



* Ability to operate in a matrixed structure, balancing segment-specific commercial priorities with enterprise platform standards



* Familiarity with segment market regulatory and data privacy requirements that shape how marketing technology is operated in the region



* Financial fluency in P&L dynamics, business case development, and OKR/KPIs

Key Measure of Success


* Campaign technology readiness — % of planned segment marketing campaigns technically enabled on schedule against the segment marketing calendar



* Segment demand fulfillment — % of segment marketing technology requests delivered against committed intake within agreed timeframes



* Segment marketing platform availability — uptime % and P1/P2 incident count across segment-facing digital marketing platforms

Please note: at this time Kenvue / KC w...