Gr 5 / PG 41 – EGM - Senior Director, EGM Consumer & Business Insights – Singapore

Job Posting Title:
Gr 5 / PG 41 – EGM - Senior Director, EGM Consumer & Business Insights – Singapore

Job Description



* Role: EGM - Senior Director, EGM Consumer & Business Insights


* Reporting to: Madhav Nayak


* Country: Singapore


* Pay Grade: Gr 5 / PG 41

The Head of Consumer Business Intelligence (CBI) is the senior leader accountable for the consumer insights, analytics and data capability that underpins commercial decision-making across the sector.

Reporting to the EGM, this role owns the CBI agenda end-to-end — from insight generation and analytics infrastructure through to embedding a consistent, high-calibre CBI capability across countries and ABUs (Area Business Units).

The role leads a lean but senior team covering BCC, SH& B, Self Care and WH&AA, and holds a dotted-line relationship into country and ABU marketing leadership, balancing central capability-building with local relevance.

In this role, you will:


* Strategic leadership.

Define and drive the global CBI agenda, ensuring consumer insight and analytics directly inform brand, category and commercial strategy.



* Team & capability building.

Lead and develop a distributed team spanning Sector CBI, category-specific CBI management, and data & analytics, building a thin but high-calibre bench able to cover multiple categories and geographies.



* Matrix leadership.

Manage country/ABU CBI leaders on a dotted-line basis (solid line into local marketing heads), ensuring consistent standards, tools and ways of working without duplicating local structures.



* Data & analytics strategy.

Oversee the data and analytics capability to modernise research, measurement and reporting infrastructure.



* Stakeholder management.

Act as the primary CBI partner to the EGM and senior category/marketing leadership, translating business questions into actionable research and analytics plans.



* Governance & standards.

Set methodology, vendor and quality standards for consumer research and analytics used across the organisation.



* Resourcing & budget.

Own the CBI function's budget and resourcing model, prioritising investment across sectors and categories.

To succeed in this role, you will need the following qualifications:


* Strategic thinking.

Connects consumer and market signals to enterprise-level commercial strategy, not just category-level insight.



* Leading through others.

Builds and develops a small, high-calibre team; delegates with clear standards rather than controlling every output directly.



* Influence without authority.

Effective in a matrixed structure, driving alignment with country/ABU leaders who report only dotted-line.



* Stakeholder orientation.

Builds trusted, senior-level relationships with the EGM and marketing leadership; translates ambiguous business questions into a clear insight agenda.



* Change leadership.

Drives adoption of new data and analytics capability across markets with vary...