Senior Front-End Web Developer

Summary of Responsibilities

The Sr.

Front-End Web Developer operates as an individual contributor with strong conceptual and practical knowledge of UI/UX design and front-end development using a CMS platform.

This role solves complex problems, works with minimal guidance, and may lead project steps or moderately complex initiatives.

The position applies in-depth practical knowledge to deliver high-quality, responsive digital solutions across internal and customer-facing platforms.

The role collaborates cross-functionally to ensure solutions align with broader business objectives and key drivers.

Design & Digital Experience


* Deliver UX artifacts, including wireframes, user flows, prototypes, and information architecture.


* Produce high-fidelity designs in Figma and other design tools aligned with brand and design system standards.


* Develop and execute digital marketing campaigns and automation workflows.


* Create and optimize landing pages, forms, audience segmentation, and reporting dashboards.


* Ensure excellence in marketing campaign tracking, CRM governance, compliance, data integrity, and overall user experience quality.

Front-End Development


* Translate approved designs into production-ready HTML, CSS/SCSS, and JavaScript.


* Develop responsive, accessible front-end components and layouts using HubSpot CMS.


* Write custom modules, dynamic templates, and full-site layouts using HubL, HTML5, CSS3, and JavaScript.


* Build themes and reusable front-end structures tailored to marketing and business needs.


* Utilize HubDB to create dynamic, data-driven content experiences.


* Integrate front-end components with the HubSpot CRM using APIs, serverless functions, and custom apps.


* Implement components, interactions, and page structures for microsites, landing pages, intranet pages, and campaign assets.


* Ensure cross-browser compatibility and adherence to company web standards.

User Testing & Optimization


* Conduct usability testing, heatmap reviews, and UX assessments.


* Summarize usability findings and recommend improvements.


* Analyze site performance metrics and implement enhancements to improve load time, responsiveness, and user engagement.

Collaboration, Leadership & Continuous Improvement


* Partner with stakeholders, IT partners, and subject matter experts to gather requirements and refine deliverables.


* Implement tagging, tracking, and measurement configurations to support analytics objectives.


* Stay current on UI/UX trends, HubSpot platform capabilities, and front-end development best practices.


* Recommend new approaches and improvements to enhance digital experiences.


* Participate in cross-functional collaboration to support strategic initiatives and operational needs.


* Support innovation and continuous improvement across digital marketing and front-end processes.


* Work within the Strategic Marketing function to...