Marketing Technology Developer

Job Location:

6536 E Hillsborough Ave.

Tampa, FL 33610 United States of America

Job Details:

Compensation: $70,960.00 - $106,00.00 based on experience and credentials

Position Overview:

The Marketing Technology Developer designs, builds, and optimizes engaging digital experiences across the website and digital properties.

This individual supports the implementation and maintenance of the marketing technology stack.

Key responsibilities include front-end web development, CMS expertise, digital marketing technology, and UX/UI design to deliver exceptional online experiences for members and prospective members.

The ideal incumbent is technically skilled and creatively driven, capable of translating business requirements and design concepts into responsive, accessible, and high-performing digital experiences while serving as a bridge between marketing, content, design, analytics, and technology teams.

Job Description:



* Develop, configure, and maintain components, templates, and page experiences within Sitecore XM Cloud


* Support reusable content components while building and maintaining landing pages, campaign pages, promotional content, and microsite experiences


* Support the implementation, maintenance, and functionality of new technology across all marketing-owned digital platforms & vendors


* Partner with content teams to improve authoring efficiency and website governance


* Troubleshoot website issues and implement CMS enhancements


* Develop responsive, cross-browser compatible web experiences using HTML, CSS, JavaScript, and modern front-end frameworks


* Implement enhancements using React, Next.js, and related technologies


* Ensure accessibility and performance best practices


* Collaborate on custom integrations and component enhancements; support QA testing and deployment of website updates


* Create wireframes, mockups, page layouts, and visual concepts for digital experiences


* Apply user-centered principles to improve usability and conversion rates


* Maintain brand and digital design standards


* Recommend improvements based on analytics, user behavior, and best practices


* Optimize digital experience initiatives by supporting personalization and A/B testing, and contribute to the continuous improvement efforts that enhance the member experience


* Monitor website performance and engagement metrics


* Partner with analytics teams to identify improvement opportunities and assist with SEO best practices and structured content strategies


* Work closely with marketing, product, content, compliance, and technology stakeholders


* Participate in planning sessions, project reviews, and sprint activities by documenting the development standards, component functionality, and design specifications


* Stay current on emerging technologies, Sitecore capabilities, and digital experience trends

Qualifications:



* Bachelor's degree in web design, comp...