Senior Manager, Regional Marketing, APAC Electrophysiology

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Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
Professional

All Job Posting Locations:
Singapore, Singapore

Job Description:

The APAC Electrophysiology Marketing Lead is responsible for developing and executing regional marketing strategies that drive awareness, adoption, and commercial performance of the EP portfolio across Asia Pacific.

This role serves as the key regional marketing partner to global and local commercial teams, translating global strategies into impactful regional and local execution plans.

The individual will collaborate closely with cross-functional stakeholders including Sales, Medical Affairs, Commercial Excellence, Market Access, Regulatory Affairs, and country marketing teams to enable successful product launches, strengthen customer engagement, and support sustainable business growth.

The role will have a particular focus on supporting strategic markets including Australia, New Zealand, and Japan while ensuring alignment across the broader APAC region.

Key Responsibilities



* Responsible to provide expertise and guidance to country team in Australia / Japan towards successful launch of new products and other enabling technology.


* Collaborate with the ANZ / Japan marketing team to upskill talents with capabilities pertaining to future product launches


* Support external customer engagements with KOL's in ANZ / Japan



* Translate global EP marketing strategy into APAC regional plans and local execution roadmaps.


* Develop and manage regional brand plans, launches, product positioning, channel strategies, and integrated campaigns.


* Lead market segmentation, customer journey mapping, and targeting for key APAC markets.


* Create regional marketing assets, content briefs, and digital programs in collaboration with creative and communications teams; ensure regulatory and compliance review.


* Drive multi-channel programs (digital, events, HCP/Patient engagement, KOL initiatives) optimized for APAC markets.


* Provide commercial insights and competitive analysis to inform strategy and tactical decisions.


* Support local affiliates with c...