Strategic Category Advisor - Walmart

Your Job

Georgia-Pacific is seeking a Senior Manager, Category Management - Strategic Advisor to serve as a dedicated, objective category advisor for Walmart, supporting a large and strategically important category with more than $12 billion in annual sales.

This leader will be the primary category-management contact for the Walmart merchant team, own the long-term category vision and insight agenda, and translate shopper, market, digital, operational, sustainability, and regulatory intelligence into fact-based recommendations that grow the total category and improve customer experience.

The role will lead a Modular Planner / Strategist and coordinate a broader network of analytical, shopper, digital, technology, legal, and regulatory resources.

What You Will Do


* Build trusted-advisor credibility with Walmart by bringing a category first, supplier-neutral perspective and clear, fact-based recommendations.


* Recommend fact-based category strategies and long-term growth plans across the physical and digital shelf, anticipating changes in shopper behavior, economic conditions, competitive dynamics, and sustainability.


* Serve as the primary merchant contact, establishing effective working rhythms and translating complex analysis into decision-ready recommendations and executive-level stories


* Set analytical standards for measuring category, modular, cluster, item, digital-shelf, and customer performance; ensure weekly, monthly, line-review, and ad hoc work is accurate, timely, and actionable.


* Synthesize Walmart Scintilla data with competitive market, customer, and macroeconomic information, working across a variety of sources to identify opportunities and risks.


* Apply artificial intelligence and advanced analytics responsibly to accelerate signal detection, automate repeatable analysis, improve scenario development, and increase the speed and quality of recommendations.


* Lead assortment, clustering, localization, transferable-demand, space-allocation, and shelving recommendations.

Use planogram tools such as JDA / Blue Yonder to evaluate and guide executable, shopper-friendly modular solutions.


* Provide strategic oversight to the Modular Planner / Strategist, including prioritization, coaching, quality control, performance development, and coordination of third-party drawing support during peak modular windows.


* Guide web enrichment and item-content recommendations that improve findability, content quality, item attribution, conversion, fulfillment, and the connection between Walmart.com and the in-store experience.


* Develop omni competitive and customer insights, including market-share trends, assortment gaps, price and promotional context, customer needs, occasions, loyalty, switching, baskets, and market-level differences.


* Partner with internal experts to incorporate digital, sustainability, regulatory, technology, legal, and shopper considerations into objective category rec...