Social Media & Digital Engagement Specialist

Social Media & Digital Engagement Specialist The Social Media & Digital Engagement Specialist plays a vital role in advancing the Texas A&M Foundations philanthropic mission by using social media and digital platforms to identify, reach, and engage donors, alumni, friends, and prospective supporters.

This position creates and delivers audience-focused content that connects individuals with meaningful opportunities to learn, participate, respond, and take action.

This position works closely with campaign, creative, digital experience, analytics, and development partners to translate organizational stories and fundraising priorities into coordinated social experiences.

Through compelling storytelling, community engagement, social listening, testing, and performance analysis, the Social Media & Digital Engagement Specialist helps grow qualified audiences, increase digital engagement, and strengthen relationships with current and prospective supporters.

At the Texas A&M Foundation, we believe in the power of philanthropy to transform Texas A&M University and positively impact the state, nation, and world.

Are you ready to use your creativity and digital expertise to connect passions with purpose? What youll do...

As the Social Media & Digital Engagement Specialist, you will create and optimize digital content that grows audiences and supports the Foundations fundraising and engagement goals.

In this role, you will: Create, schedule, and publish written, visual, and multimedia content across the Foundations social media platforms.

Adapt organizational stories and campaign materials for different social channels, audience segments, and stages of engagement.

Maintain social media calendars and coordinate content development, approvals, scheduling, and delivery.

Develop clear calls to action that encourage audiences to visit a webpage, subscribe, register, make an inquiry, or give.

Monitor social media channels, engage with followers, and support online community development.

Collaborate across marketing, analytics, digital experience, and development teams to support fundraising priorities.

Track and analyze reach, engagement, website traffic, conversions, and audience growth.

Use social listening, behavioral data, testing, and conversion tracking to improve content and campaign performance.

What we have to offer...

Purpose: Use digital storytelling and engagement to connect donors and prospective supporters with opportunities that advance Texas A&M University.

Competitive total compensation package with performance-based incentives.

Comprehensive benefits including medical, dental, life insurance, identity protection, and more, available at no cost to you.

Retirement planning with a 17% employer contribution toward your retirement.

Opportunities for professional growth and development within a mission-driven organization.

Collaboration with a creative and passionate team dedicated to advancing the future of Texas A&M University.

Meaningful work that...