Digital Merchandising Specialist

Job Summary Groomer's Choice is looking for a Digital Merchandising Specialist to own our product presentation and discovery on our e-commerce site.

This is an individual-contributor role focused on the full digital storefront experience: product presentation, PDP quality, and cross-sell strategy first, and checkout/site-structure optimization second.

The role sits in Marketing, with a dotted line into Product, so that the full site experience is owned by one team rather than split across disconnected functions.

This person surfaces and analyzes signals -- like search gap analysis -- that inform product development priorities, but does not own the product roadmap or make product decisions; those calls stay with Product.

Principal Duties and Responsibilities Visual & Web Merchandising (80% -- Primary) • Add new products and brands to site.

Work with product team to ensure impact features and benefits are clear to the customer • Own product presentation across the site: collections, category pages, featured/promoted placements, and merchandising rules • Monitor and improve PDP quality -- content, imagery, structured data, and consistency across the catalog • Develop and execute cross-sell and upsell strategy (related products, bundles, on-site recommendations) • Use GA4 to identify underperforming products, categories, and digital merchandising.

Identify and act on merchandising opportunities • Conduct search gap and competitor analysis and other on-site signal work, and feed findings to Product as input -- not direction -- for roadmap prioritization • Partner with the Head of Product to share merchandising insights and represent the full site experience in cross-functional planning UI/UX Optimization (20% -- Secondary) • Monitor checkout flow and site structure/navigation for friction points using GA4 and on-site behavior data • Make hands-on updates directly in Shopify (theme settings, layout, navigation) for straightforward improvements • Design and run tests to validate UX changes before rolling them out broadly • Partner with the Marketing Director and Head of Product on larger UX initiatives that go beyond this role's scope Required Qualifications • 3-5 years of experience in digital merchandising, ecommerce, UX, or a related digital marketing role • Hands-on Shopify experience -- comfortable managing collections, products, merchandising rules, and making theme/settings changes directly • Hands-on GA4 experience -- able to build reports, segment data, and translate findings into merchandising and UX decisions • Strong understanding of PDP best practices and cross-sell/upsell tactics for ecommerce • Working knowledge of UX principles for checkout flow and site structure/navigation • Ability to work cross-functionally and influence outcomes (e.g., with Product) without formal decision authority • Strong analytical and organizational skills; comfortable moving between data analysis and hands-on execution Pr...