Paid Media Campaign Senior Strategist

Position Summary

Deloitte's Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, transformative technologies, creative design, and modern marketing operations.

Our team brings together strategists, operators, creatives, data specialists, and technologists to help clients drive sustained growth and measurable customer value.

Recruiting for this role ends on December 20th 2026

Work you'll do

As a Paid Media Campaign Senior Strategist, you will lead client-facing workstreams and provide strategic and operational guidance.

Specifically, you will:


* Lead campaign planning across awareness, lead generation, engagement, conversion, retargeting, and always-on nurture programs.


* Oversee campaign QA against approved strategy, including audiences, exclusions, creative assets, taxonomy, URLs, budgets, and flight dates.


* Lead paid media campaign operations across paid social, programmatic, paid search, online video, audio, and other digital media channels.


* Evaluate campaign performance and guide optimizations across spend, impressions, clicks, CTR, CPC, CPM, reach, frequency, lead generation, and conversion metrics.


* Lead campaign reporting and post-campaign analysis, validating findings and presenting actionable recommendations to clients.


* Lead market and competitive research using platforms like MediaRadar and YouGov to inform media strategy.


* Guide audience profile and media target development using syndicated research platforms.


* Oversee campaign taxonomy, UTM tracking structures, trafficking notes, audience files, QA documentation, and campaign trackers.


* Serve as primary day-to-day client contact and lead collaboration with internal teams, media partners, analytics teams, creative teams, and platform vendors.


* Oversee audience list creation, refresh, validation, and distribution using appropriate audience targeting identifiers.


* Lead audience sizing, forecasting, budget allocation, and pacing reviews.


* Guide brand lift, engagement lift, and other measurement studies, aligning vendor inputs and campaign requirements with learning objectives.


* Establish and improve campaign documentation, operating calendars, status updates, and processes, coaching team members on delivery standards.


* Support new business development by shaping pursuit strategies and contributing to new offerings.

A successful candidate would possess these skills:


* Ability to work independently and collaborate as part of a team.


* Effective written and verbal communication skills.


* Meticulous attention to detail and quality of work product.


* Ability to build and sustain professional relationships.


* Ability to manage projects or workstreams.


* Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment.


* Strong interpersonal skills and professional deme...