Paid Media Campaign Strategist

Position Summary

Deloitte's Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, transformative technologies, creative design, and modern marketing operations.

Our team brings together strategists, operators, creatives, data specialists, and technologists to help clients drive sustained growth and measurable customer value.

Recruiting for this role ends on December 20, 2026
Work you'll do
As a Paid Media Campaign Strategist, you will support cross-industry clients as a Paid Media Campaign Strategist.

Specifically, you will:


* Support campaign planning across the full funnel including awareness, lead generation, engagement, conversion, retargeting, and always-on nurture programs.


* QA campaign builds against approved strategy, including audiences, exclusions, creative assets, taxonomy, URLs, budgets, and flight dates.


* Manage paid media campaign operations across channels including as paid social, Programmatic, paid search, online video, audio, and other digital media.


* Monitor campaign performance and identify optimization opportunities across all relevant metrics including spend, impressions, clicks, CTR, CPC, CPM, reach, frequency, lead generation, and conversion metrics.


* Support campaign reporting and post-campaign analysis by coordinating data pulls, documenting available metrics, and helping synthesize actionable recommendations.


* Conduct market and competitive research using platforms like MediaRadar and YouGov.


* Develop audience profiles and media targets using syndicated research platforms.


* Develop campaign taxonomy, UTM tracking structures, trafficking notes, audience files, QA documentation, and campaign trackers.


* Coordinate with clients, internal teams, media partners, analytics teams, creative teams, and platform vendors to launch campaigns accurately and on time.


* Build, refresh, validate, and distribute audience lists using appropriate audience targeting identifiers.


* Conduct audience sizing, forecasting, budget allocation support, and pacing checks.


* Support brand lift, engagement lift, and other measurement studies by coordinating timing, eligibility, vendor inputs, and campaign requirements.


* Maintain campaign documentation, operating calendars, status updates, and process materials.


* Support new business development via pursuits and new offering development

A successful candidate would possess these skills:


* Ability to work independently and collaborate as part of a team.


* Effective written and verbal communication skills.


* Meticulous attention to detail and quality of work product.


* Ability to build and sustain professional relationships.


* Ability to manage projects or workstreams.


* Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment.


* Strong interpersonal skills and professional dem...