Marketing Automation Administrator (Salesforce Marketing Cloud)

Responsibilities

Altec is looking for a hands-on Marketing Automation Administrator who knows how to build and scale programs in Salesforce Marketing Cloud (SFMC).

This role owns the execution side of marketing automation-customer journeys, campaign builds, segmentation, and performance optimization.

You'll work across marketing, sales, and Information Systems (IS) to turn campaign ideas into automated, data-driven programs that run reliably and perform better over time.

This position is primarily on-site at our Corporate Office in Birmingham, AL.

To be considered, candidates must currently reside within reasonable commuting distance of Birmingham or be willing to relocate at their own expense prior to start date.

Altec is unable to provide employment sponsorship now or in the future for this position.

What You'll Do


* Build and manage automated journeys in Journey Builder (triggered, lifecycle, behavior-based programs)


* Execute campaigns across Email Studio, Mobile Studio, and CloudPages


* Develop lead nurturing workflows and always-on programs that reduce manual campaign work


* Run A/B testing on subject lines, content, and send timing to improve performance

Audience & Data


* Create and maintain audience segmentation using Contact Builder and data extensions


* Write SQL queries to support targeting, data transformations, and campaign logic


* Maintain data quality, subscriber health, and consent management


* Support lead routing, campaign triggers, and customer lifecycle segmentation

Platform Ownership


* Administer Salesforce Marketing Cloud including users, business units, and configuration


* Build and maintain Automation Studio workflows (imports, exports, scheduled jobs)


* Support integrations with Salesforce CRM and other enterprise systems


* Troubleshoot automation issues, data discrepancies, and platform errors

Optimization & Reporting


* Monitor journey and campaign performance to identify improvement opportunities


* Turn campaign results into clear recommendations for targeting, messaging, and timing


* Support reporting through Salesforce CRM, CRM Analytics, or Marketing Cloud Intelligence


* Continuously refine automation programs to improve performance and efficiency

Collaboration
Partner with marketing teams to translate campaign ideas into scalable automation solutions


* Work with sales and data teams to align campaigns with pipeline and lifecycle goals


* Document processes and create repeatable frameworks for campaign execution


* Train and support marketing users on SFMC best practices

Education & Experience


* Applicable Bachelor's Degree required


* 4+ years of experience required
+ Hands-on marketing automation experience, including Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, Adobe Campaign, or similar platforms.


* Applicable Masters counts as one year of experience, not to exceed one year in ...