MT Channel Lead

MT Channel Lead

Job Description

MT Channel Lead

Join the team behind iconic brands like Huggies®, Kotex®, Poise®, Depend®  At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

 

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.  

 

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

In one of our sales roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Position Summary


* The MT Channel Lead is responsible for building annual channel plan to drive category growth in his/her channel and customers, managing trade activities and investments in the channel, guiding the team in day-to-day operational tasks and ensuring excellence in channel execution by accounts.


* Understand well shopper insights and channel dynamics to build category channel strategy and the related execution plans.


* This position reports to the Trade Marketing Head.

Responsibilities

1.

Lead the development of the Trade category plan for assigned channels


* Develop customer & shopper insights for assigned channels and accounts.


* Translate insights into business building opportunities within specific channel and accounts


* Build specific trade plans to align with total trade category plan to deliver category/brand objectives.


* Build full year Merchandising plan and in-store visibility plan along with marketing campaign in launch/re-launch across channels and accounts.


* Design customized activities to win post-mail participations & key events of customers, channel.


* Identify trade spend opportunities and allocate funds for each sector while optimizing & analysing risks.


* Match brand objectives with customer/market needs.


* Work with field sales team to ensure excellence in in-store execution.

2.

Cross-function collaboration in daily operation and launch/re-launch support activities


* Provide input for marketing to build budget, scheme and communication plans.


* Allocate promotion volume to by channel and customer with DP & CS.


* Work out the brief for BTL agencies and Sales team.


* Develop/adapt in-store POSMs and translate brand designs to trade acceptable materials, that are compliant with standard and government authorities when needed.
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