Assistant Sales Manager

What is the job?
As Assistant  Catering Sales Manager, you’ll be responsible for generating catering and banquet revenue by selling meeting spaces, events and food & beverage services.

You’ll build strong client relationships, manage event sales from inquiry to execution and ensure revenue targets are achieved while delivering exceptional guest experiences.
Your day to day
People

•Manage daily catering sales activities and follow up on leads.

•Coordinate closely with Banquets, Kitchen, F&B and Operations teams.

•Conduct client meetings, site inspections and presentations.

•Maintain strong relationships with corporate clients, wedding planners and event organizers.

•Support and guide sales coordinators where applicable.

Financial

•Achieve assigned catering and banquet revenue targets.

•Prepare proposals, contracts and banquet event orders (BEOs).

•Negotiate rates and packages to maximize profitability.

•Monitor market trends and competitor activities.

•Prepare monthly sales reports, forecasts and pipeline updates.

•Upsell additional services such as décor, AV, special menus and premium packages.

Guest Experience

•Respond promptly to catering inquiries and convert leads into confirmed business.

•Coordinate event details with clients to ensure expectations are clearly understood.

•Communicate all event requirements to relevant hotel departments.

•Ensure smooth execution of events and follow up for guest feedback.

•Maintain high service standards to encourage repeat business and referrals.

Responsible Business

•Ensure contracts and agreements comply with hotel policies and brand standards.

•Promote sustainable event options and green initiatives.

•Maintain accurate records of client interactions and event details.

•Identify new business opportunities in corporate, social and wedding segments.

•Perform ad-hoc duties as required to support overall sales objectives.

Accountability

•This role is responsible for driving catering and banquet revenue in a full-service hotel environment.

May manage large-scale corporate events, weddings and social functions.

Accountable for meeting individual revenue targets and contributing to overall hotel sales performance.