Marketing Director-S

FOREST GROVE POST ACUTE

Our purpose is to care for people in their moments of need.

Our philosophy of caring is based on our core values and is at the center of all we do.

FGPA is proud of our commitment to excellence and emphasis on quality care guided by a compassionate heart.

Benefits:

⦁ Discounted employee meals

⦁ Health Insurance

⦁ Dental insurance

⦁ Vision insurance

⦁ 401(k)

⦁ Health savings account

⦁ Flexible spending account

⦁ Life & Disability benefits

⦁ PTO & Holiday pay

⦁ Parental leave

⦁ Employee Assistance Program

General Purpose

The primary purpose of this position is to develop, coordinate, direct, and administer the facility's marketing and public relations programs and services.

Essential Duties

• Maintain a current listing of all resident care employee phone numbers.

• Plan, develop, organize, implement, evaluate, and direct the facility's public relations and marketing programs to maintain and increase census and provide the community with accurate information about the facility, its programs, and services.

• Develop and maintain written policies and procedures that govern the release of information concerning residents, employees, and the facility in accordance with current privacy rules and regulations.

• Assist department directors in developing and using marketing and public relations policies and procedures; establish rapport between departments to ensure all staff understand their role in these programs.

• Review marketing and public relations policies annually and recommend updates as necessary.

• Assist in the development, implementation, and tracking of customer satisfaction surveys.

• Interpret and communicate facility policies regarding information release to employees, residents, family members, visitors, and government agencies.

• Ensure all public materials (manuals, brochures, information packets, etc.) are accurate and up to date.

• Organize and maintain internal communications using bulletin boards, newsletters, committee meetings, and announcements.

• Schedule and participate in departmental meetings related to marketing and public relations activities.

• Provide creative support for activity and social services departments in developing resident programs and publications.

• Maintain positive relationships with families, residents, and community and civic leaders.

• Participate in community and civic groups to promote facility engagement and charitable activities.

• Coordinate with news media to share positive developments, new programs, or promotions.

• Keep the Administrator informed of media coverage or public information that could impact the facility.

• During emergencies, establish a public relations area to ensure accurate and policy-compliant information release.

• Assist in planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations....