Brand Marketing Sr. Associate/Brand Manager, Sparkle and Vanity Fair

Your Job

Georgia-Pacific is seeking a Brand Marketing Sr.

Associate/Brand Manager, Sparkle and Vanity Fair to help shape the future of some of America's most trusted household brands.

The Georgia-Pacific Consumer Business is committed to building brands that matter across a diverse portfolio of products used in millions of homes every day.

As a member of our Sparkle Paper Towel & Vanity Fair Napkin Brand Building team, you will play a key role in developing and executing consumer marketing strategies that strengthen brand equity, drive business growth, and create meaningful experiences for consumers and retail partners.

This is an exciting opportunity for a marketing professional who is passionate about consumer insights, innovation, and bringing brands to life.

Our Team

Reporting to the Towel & Napkin Brand Building Directo r, you will join a collaborative team focused on accelerating growth for trusted consumer brands.

This role offers the opportunity to lead high-impact marketing initiatives, influence strategic decisions through consumer and business insights, and partner across the organization to deliver integrated marketing programs that drive measurable results.

What You Will Do


* Support the development and execution of integrated marketing plans aligned with brand strategy, business objectives, and consumer needs


* Partner with cross-functional teams including Insights, Consumer Promotions, Shopper Marketing, Brand & Content Strategy, Integrated Media, Sales, and agency partners to bring marketing initiatives to life


* Develop clear and actionable creative briefs while managing project timelines, deliverables, and stakeholder alignment across internal and external partners


* Lead the execution of brand-building activities across key channels including media, social media, ecommerce, brand websites, and content development


* Communicate brand strategies, marketing plans, business performance, and key recommendations to senior leadership and cross-functional stakeholders


* Support the planning and execution of consumer promotion programs, ensuring effective coordination, implementation, and performance tracking


* Analyze brand health metrics, point-of-sale data, consumer insights, and other business analytics to identify opportunities and inform recommendations


* Manage marketing investments, forecasting, and budget tracking to optimize resources and maximize business impact

Who You Are (Basic Qualifications)


* Bachelor's degree or higher


* Experience in Brand Management, Brand Building, Consumer Marketing, Shopper Marketing, or a related commercial function


* Experience collaborating across multiple business functions to execute projects, initiatives, or business objectives


* Experience developing marketing, brand, or business strategies informed by consumer insights, market trends, and business objective s


* Experience analyzing data and using insights to support ...