Senior Associate Brand Manager Demand Creation

Senior Associate Brand Manager Demand Creation

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®.

At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

 

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

 

About You

The marketing landscape is evolving rapidly, driven by the evolving shopper journey, and a revolution in technology and business models to serve these changing needs.

From emerging eCommerce shopping platforms to significant advancement in retail media, marketing in CPG is booming with innovation. The Senior Associate Brand Manager-Demand Creation plays a key role in accelerating Kimberly-Clark’s engagement with shoppers and is motivated to lead high-impact demand creation activations that drive “win-win” opportunities for Kimberly-Clark and for Target, while also efficiently achieving volume, share, and profit objectives.

In this role, you will:


* Lead holistic demand creation strategy & plan activation to deliver growth and omnichannel business outcomes for Kotex®, Thinx®, Poise®, and Depend®.

Ownership of tactics includes Roundel paid search (TPA), Roundel display & social media, owned social, CRM, in-store marketing, and more.


* Serve as point-of-contact for agency leads and drive clear communication for campaign KPIs, budgets, creative development, optimization, stakeholder engagement, and performance analysis.


* Build effective business relationships with Target, understand priorities, process & requirements, share thought leadership, and drive sell-in of brand priorities and big bets.


* Actively collaborate with Brand, Media, Sales, Insights, Category, and other internal functions to support Joint Business Planning.


* Share weekly and monthly media performance headlines with key internal stakeholders, and gain alignment with leadership on what is needed to increase traffic to and conversion on our PDPs during “must-win” drive periods


* Accurately develop sales and budget forecasts to ensure efficient planning.


* Keep team leader informed on status of plans and campaigns, changing conditions, requirements of marketplace, competitive activity, issues and accomplishments that may affect sales results

To succeed in this role, you will need the following qualifications:


* Bachelor’s degree and 3+ years’ experience in Ecomm, Media, or Sales in CPG or Retail


* Ability to analyz...