Manager, Marketing Research - Customer & Competitive Insights

Job Description

AutoZone is hiring a Marketing Research Manager, Customer and Competitive Insights, to understand why customers choose us, why they choose someone else, and what we should do differently, across both B2C and B2B verticals.

You'll lead research with DIY consumers and professional repair shops: brand-health tracking, competitive intelligence, custom studies, customer-journey and loyalty research, and social listening.

This is a senior individual-contributor role in Marketing Analytics & Insights, reporting to the Sr.

Manager of Marketing Analytics & Insights.

You'll design studies, analyze the data, manage research partners, and present your conclusions to senior leaders.
You'll have responsibility for established research programs and room to shape what we study next.

Working within an analytics team means you can investigate both what customers say and what they buy.

The work can inform how we respond to competitors, which services and loyalty benefits we emphasize, how we communicate value, and where we improve the shopping experience.

Custom studies and competitive reviews will be prioritized with your manager around specific business decisions.

Responsibilities



* Brand Health Tracking: Lead our ongoing DIY and Commercial tracking programs, from questionnaire and sample design through analysis and reporting.

Track awareness, consideration, preference, satisfaction, and perceptions of value, quality, and service.

Investigate changes by customer or shop segment, check whether they reflect meaningful shifts, and explain what they mean for AutoZone.


* Competitive Intelligence and Social Listening: Combine customer research, syndicated competitive advertising data, and social listening to assess competitors' positioning, creative, messaging, promotions, and digital experiences.

Review relevant sponsorships, partnerships, and local marketing as part of focused competitive studies.

Investigate emerging competitors and changes in customer needs, shopping and search behavior, and sentiment.

Identify which customer groups are affected and where AutoZone should respond or investigate further.

Distinguish observed competitive activity from evidence of customer response.


* Research Design and Recommendations: Work with business partners to define the question and the decision it needs to inform.

Design surveys, interviews, and mixed-method studies on customer journeys, shopping experiences, brand positioning, creative and messages, price and value perceptions, and services.

Write questionnaires and discussion guides, choose the sample and method, oversee fieldwork, and carry the analysis through to a recommendation.


* Loyalty and Customer Communications Research: Compare loyalty programs, rewards structures, member benefits, and offers across key competitors and selected retailers.

Study what customers understand and value, barriers to joining or redeeming rewards, and reasons for staying engaged or leaving.

Review ...