Director of Merchandising & Category Management

Founded in 1920, Smith Brothers Farms is one of the Pacific Northwest's most iconic home-delivery dairy brands.

For over 100 years, we've proudly delivered farm-fresh milk, locally made goods, and exceptional customer service to families across the region.

Our mission is simple: bring fresh, high-quality foods straight to the front door while supporting local farms and communities.

As Director of Merchandising & Category Management, you decide what earns its place in our customers' homes.

You will own category strategy and the assortment across every department, with accountability for sales, gross margin, and category mix.

You will set pricing and promotion strategies, lead vendor negotiations, grow the Smith Brothers brand, and connect front-end demand to our cold-chain fulfillment.

You will lead a team of Ecommerce professionals and Buyers who build your plans into the live website and app and report how customers respond, so your time goes to commercial strategy and category decisions.

When you join Smith Brothers Farms, you become part of a trusted Northwest tradition built on quality, integrity, and family values.

What you'll do Category management and assortment strategy Hold P&L accountability for sales, gross margin, and share of basket across dairy, fresh, and center-store categories.

Define each category's role (destination, routine, convenience, or seasonal) and set matching targets and strategies.

Build annual category plans covering assortment breadth and depth, price position, promotional intensity, and growth goals.

Lead category reviews with buyers, using sales, margin, basket penetration, repeat purchase, and standing-order data to decide what to add, keep, rotate, and retire.

Manage SKU productivity and rationalization, balancing variety against margin, inventory risk, and cold-chain space.

Find assortment gaps against customer needs and competitors, and direct sourcing of new items, local producers, and regional exclusives.

Tailor assortment to the Seattle and Portland markets.

Own the New Product Plan and set criteria and review points for evaluating new items after launch.

Plan seasonal and holiday assortments with enough lead time for sourcing, content, and fulfillment.

Pricing and promotion Set pricing rules and price-position strategy by category for high-frequency home delivery.

Own the Merchandising Plan for each two-week promotion period: which items go on sale, how deep, and which themes and hero items lead each week.

Build the promotional calendar and bulk or bundle incentives that grow order frequency and average order value.

Balance traffic drivers against margin loss and cannibalization, including the effect of sale pricing on standing-order customers.

Vendor partnerships Lead negotiations with vendors and buyers on trade funding, promotional support, scan-backs, and regional exclusives.

Run joint business planning with key vendors, tied to category plans and shared growth targets.

Develop vendor-funded website...