Global Social Media Brand Strategist

We are seeking a strategic, creative, and culturally connected Global Social Media Brand Strategist based in Boston, Andover or Foxboro, MA to shape how Schneider Electric shows up across social media globally.

This role sits at the intersection of brand strategy, storytelling, content and audience engagement.

The Social Brand Strategist will be responsible for translating business priorities, campaigns, partnerships, executive voices, and industry trends into compelling social-first narratives that build relevance, reputation, and brand affinity.

The ideal candidate understands both the art and science of social media, combining creativity with audience insights, platform expertise, and a strong understanding of how modern brands earn attention in a rapidly evolving digital landscape.

Key Responsibilities

Social Brand Strategy


* Develop and evolve Schneider Electric's global social brand strategy across key social platforms



* Identify opportunities to strengthen brand perception, relevance, differentiation, and audience engagement through social media



* Build social-first approaches that align with broader corporate, brand, communications, and campaign objectives



* Ensure a consistent and distinctive voice, tone, and personality across channels

Content & Storytelling


* Translate complex business topics into engaging, audience-centric stories for social media



* Lead the development of social-first content frameworks, narrative pillars, content themes



* Partner with internal studios and agencies to develop innovative content concepts and storytelling formats

Tentpole Moments Activation


* Define the social media strategy for tentpole moments and partnerships



* Identify opportunities to maximize reach and engagement through real-time storytelling and proactive content planning



* Collaborate with campaigns, communications, PR, and marketing teams to ensure integrated execution



* Turn social listening and performance insights into actionable recommendations for content and brand strategy



* Identify opportunities for experimentation and innovation across formats, platforms, and storytelling approaches

Stakeholder & Agency Management


* Partner with global, regional, and local teams to elevate the quality and effectiveness of social content



* Work closely with external agencies, internal teams, production partners

Measurement & Optimization



* Define success metrics for brand storytelling initiatives



* Analyze content performance and audience engagement to continuously refine strategy



* Leverage insights and reporting to inform future content investments and priorities

Qualifications & Experience


* 8-10 years of experience in social media strategy, brand strategy, content marketing, digital communications, or related discipline



* Proven experience developing social-first brand strategies for global organizations or leading agencies

...