Sr. Demand Generation Manager

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Why This Role Exists
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We are moving demand generation from a campaign execution function to a revenue accountability function.

This role owns the global demand engine from end to end, covering how pipeline targets are translated into programs, how those programs are measured, and how the resulting intelligence reaches the sellers who must act on it.
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The person in this seat sets the demand gen plan, architects the integrated campaigns that deliver it, decides where inbound and digital aircover dollars are spent, and gives Sales a prioritized, signal-backed view of which accounts to work and why the timing is right.

They also build the AI-enabled workflows that allow a small team to operate at far greater scale.
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The role has no direct reports, and shared execution capacity is accessed through a dotted line relationship with the Demand Generation Coordinator.

Success depends on galvanizing Content Marketing, Field Marketing, Partners, Product Marketing, Sales, and Marketing Operations around a shared demand gen plan, and then holding those teams accountable to the commitments they make.
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This is a strong career move for the right candidate.

It offers a direct line to revenue outcomes, visible ownership of the AI operating model for marketing, and a hyperscaler partnership motion with AWS that is still early enough to shape.
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This role reports to the Head of Global Revenue Marketing.
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Key Performance Objectives
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1.

Own the global demand plan and deliver against it: Turn annual and quarterly revenue targets into pipeline commitments by channel and program, then deliver them within the inbound and advertising budgets you manage.
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Own integrated campaign strategy and the global calendar: Run a single campaign calendar where nothing launches without a written brief, defined KPIs, and a clear place in the buyer journey.
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Deliver sales targeting intelligence to BDRs and AEs: Give sellers a prioritized, signal-backed view of which accounts to work and why the timing is right, and prove that it converts better than self-sourced activity.
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Build the AI-embedded demand operating model: Design the AI-assisted workflows the demand function runs on, make them shared and durable, and own the governance over what AI is permitted to touch.
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Lead cross-functionally and direct work through influence: Set the cross-functional demand cadence and move execution through clear briefs and working agreements rather than authority.
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Ramp Plan
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First 90 Days: Learn, Baseline and Stabilize
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By the end of the first 90 days, this person has accomplished the following.
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Documented a current-state understanding of global demand gen and begin executing a revised demand gen strategy to improve lead flow in underperforming sales regions and marketing channels.
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Established performance baselines covering conversion by stage, cost per lead and cost per inquiry by channel and program, inbound quali...