Product Director, Access and Customer Experience, ICOTYDE PsO

At Johnson & Johnson,we believe health is everything.

Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com .

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.

We provide an inclusive work environment where each person is considered as an individual.

At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
People Leader

All Job Posting Locations:
Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is recruiting for a Product Director, Access and Customer Experience, ICOTYDE PsO, located in Horsham, PA.

About Immunology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses.

You can influence where medicine is going by restoring health to millions of people living with immune diseases.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

About the Role

You will shape ACx marketing strategy, including comprehensive adherence program, access and solution messaging, and omni-channel planning to elevate ICOTYDE's patient and HCP experience.

In partnership with cross-functional teams and portfolio partners, including Sales, HCP Marketing, Analytics, PECS, and External Agencies, you'll optimize field execution, patient fulfillment, and access initiatives

This role will report to the Group Product Director, Customer Experience and Market Development.

Responsibilities

Access Strategy & Execution


* Shape ACx marketing strategy, including comprehensive adherence program, access and solution messaging, targeting, and tactics to drive ICOTYDE performance


* Lead field-aligned strategy and resource deployment in collaboration with Sales, HCP Marketing, and PECS


* Lead sample strategy and execution

Omni-Channel & Insights


* Design integrated channel plans (digital, peer-to-peer, field) to promote ICOTYDE access and ICOTYDE WithMe experience


* Partner with Prof Promo & Advanced Analytics to define data-driven triggers, access insights, and experience-boosting tactics


* Work with SIA team to conv...