Regional Sales Manager - West

Regional Sales Manager

Build Relationships.

Open Doors.

Drive Growth.

Location: West

Your Impact - Big and Bold:

Be the driving force behind Reading Truck's growth.

You'll strengthen key distributor partnerships, open doors to new business, and expand Reading Truck's presence with fleets, municipalities, and end users.

This is a role for a relationship-builder and growth-minded sales leader who knows how to develop a market, uncover opportunities, and turn partnerships into results.

You'll own your region, drive profitable growth, build customer loyalty, and help take the Reading Truck brand even further.

What a Like: Day in Your Life Looks Like:


* Drive Sales & Profitability: Own and deliver sales and profit objectives across your assigned territory, identifying opportunities to accelerate profitable growth.



* Expand the Market: Grow Reading Truck's customer and distributor portfolio by developing new relationships, expanding the customer base, and opening doors in new markets.



* Grow Fleet Business: Identify and develop opportunities with regional fleets, partnering with Engineering on custom body solutions and Operations on capacity, lead times, and production requirements.



* Know the Competition: Stay ahead of market and competitive activity-including products, locations, services, positioning, and emerging trends-and turn those insights into actionable information for sales leadership.



* Improve How We Work: Identify opportunities to strengthen internal and customer-facing processes, improving safety, quality, delivery, cost, and the overall customer experience.



* Deliver on Customer Expectations: Balance customer needs with operational capabilities, setting clear and realistic expectations around pricing, lead times, production requirements, and delivery.



* Support the Customer: Partner with internal teams to help resolve service and warranty needs while maintaining strong, long-term customer relationships.



* Step Up & Contribute: Take on additional responsibilities and opportunities that support the team, our customers, and the continued growth of Reading Truck.

What You Bring to the Table:



* Sales Success: 5+ years of outside sales experience in a comparable industry with a proven track record of meeting or exceeding growth and revenue goals.



* Relationship Builder: Strong ability to develop trusted customer, distributor, and internal partnerships.



* Business & Customer Acumen: Ability to understand customer needs, identify opportunities, solve problems, and make sound business decisions.



* Communication & Organization: Strong presentation, negotiation, prioritization, and territory management skills.



* Education & Technology: Bachelor's degree in Business, Marketing, or related field preferred; proficiency with Salesforce and Microsoft Office.

How We Make an Impact

For more than 70 years, Reading Truck has been building the work trucks that keep busi...