Email Marketing Associate

Every day, thousands of buyers come to Purple Wave looking for their next great find, and every day our inventory changes.

That means the right message, sent at the right moment, can make all the difference.

We're looking for an Email Marketing Associate who loves turning data into action and subscribers into loyal bidders.

If you get excited about crafting a perfect subject line, running a clever A/B test, and watching the results roll in, we'd love to meet you.

The Email Marketing Associate will be responsible for managing and growing all aspects of our email marketing efforts, including overall email strategy, campaign development, copy & design optimization, A/B testing, and performance analysis.

They will play an integral part in scaling our existing email activities and expanding our email and SMS footprint to nurture new registrants through the buyer journey from browse to bid to purchase, while keeping existing bidders engaged with our ever-changing inventory.

The ideal candidate will have ample experience conceptualizing and running email and SMS-based campaigns, as well as strong understanding of growth marketing initiatives.

Responsibilities: Maintain a scalable and sustainable email marketing strategy to nurture new users and retain and continuously re-engage the existing user base.

Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, and scheduling.

Develop and execute a comprehensive email marketing calendar and ensure its alignment with business objectives and internal stakeholders.

Implement customer data to segment audiences, trigger flows, and personalize email and SMS content.

Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements.

Apply UTM parameters per established governance standards.

Work in partnership with designers to optimize email creative and template structure based on best practices and user behavior data.

Collaborate with other stakeholders to support new and ongoing business partnerships.

Monitor and evaluate performance to maintain excellent deliverability, sender reputation, and list hygiene.

Propose changes to continuously optimize and improve campaign performance and user experience.

Keep on top of emerging trends and innovative email marketing strategies from other leading global brands to gain insights on the latest best practices.

Undertake additional assigned duties as requested.

Supervisory Responsibilities: None.

Qualifications: High school diploma or GED required.

Minimum 3-5 years experience as an email marketer.

Proficient working with the Klaviyo platform.

Proven experience managing email marketing.

Hands-on experience in marketing automation platforms.

Detailed knowledge of CAN-SPAM, CASL, and TCPA compliance and best practices.

Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.

Experience building an email marketing...