Brand Strategy Manager

WHO WE ARE: Founded in 1947 and headquartered in Schofield, Wisconsin, Wausau Supply Company has a history of providing top-quality building materials to authorized retailers across the United States.

As a proud 100% employee-owned company, we are dedicated to not only serving our customers but also ensuring that our employees have a direct stake in our success.

We distribute building materials from the industrys leading manufacturers to authorized retailers from the western Rocky Mountains to the east coast.

In addition to our distribution capabilities, Wausau Supply Company is known for its high-quality manufactured brands, including Diamond Kote Siding System, Waudena, ChamClad and Taylor Entrance Systems.

These brands reflect our commitment to innovation, safety, service and integrity.

Our territory continues to expand as we continuously strive to meet the demands of our customers with nineteen distribution centers and five fabrication and finishing facilities across the United States.

At Wausau Supply Company, we are driven by a passion for excellence and a dedication to service, ensuring that we remain a trusted partner in the building materials industry for generations to come.

BENEFITS we offer: + 3 weeks paid vacation within 1st year + 9paid holidays + 100% Employee Owned + Employee Stock Ownership Program + 401K Retirement Fund - Additional opportunity for employee to contribute + Health, Dental, Vision, Short Term/ Long Term Disability + Employee Assistance Program + Opportunity for advancement + Training and development + Employee Material Purchase Program WHAT THIS ROLE WILL BE DOING: The Brand Strategy Manager is responsible for setting the strategic direction, positioning, and long-term vision for Wausau Supplys proprietary manufactured brands.

This role focuses on the why behind brand decisionsensuring each in-house brand has a clear purpose, differentiated message, and data-backed growth plan.

The Brand Strategy Manager will lead Associate Brand Managers assigned to proprietary brands collaborates extensively with the brand enablement team, marketing capabilities team, insights team, sales, product management, and other cross-functional partners to drive brand performance and portfolio health.

This role utilizes market research, consumer insights, competitive intelligence, and trend analysis to identify opportunities, steer innovation, and shape strategic priorities for Wausau Supplys owned brands.

Duties to include (but not limited to): - Develop long-term brand strategies, positioning frameworks, and growth roadmaps for proprietary manufactured brands.

- Conduct and interpret market research, category analysis, and consumer insights to guide brand direction and innovation opportunities.

- Lead Associate Brand Managers; set priorities, provide coaching, and manage workflow for in-house brand portfolio.

- Partner with cross-functional teams to ensure brand strategies align with company goals, customer needs, and product roadma...