Social Media & Content Specialist

Sterilite is looking for a creative and motivated Social Media & Content Specialist to join our Marketing team.

We're looking for someone who can bring fresh ideas to our social channels, move quickly from idea to execution, and also manage the day-to-day digital marketing work that supports our brand.

This person should be a self-starter who enjoys taking ownership.

You'll be expected to identify content opportunities, develop ideas, and get them out into the world - sometimes quickly.

You should be comfortable creating a Reel with a smartphone and simple editing tools just as much as you are reviewing analytics, managing product reviews, or planning the next month's content.

What You'll Do · Develop and execute engaging social content that brings Sterilite products to life in useful, relevant, and creative ways.

· Create short-form video content, including Reels and YouTube Shorts, using a smartphone and tools such as Canva, CapCut, or similar platforms.

· Manage Sterilite's social media calendar and day-to-day publishing across Instagram, Facebook, Pinterest, YouTube, LinkedIn, and other relevant platforms.

· Keep up with social trends and emerging platforms, including TikTok, and identify opportunities that make sense for the Sterilite brand.

· Write engaging social copy and blog posts that support Sterilite's content strategy.

· Work with our in-house photographer and Marketing team to develop larger or more polished creative assets when needed.

· Find resourceful ways to create effective content using existing assets, products, smartphone video, user-generated content, and other available resources.

· Manage and monitor ratings and reviews through Bazaarvoice and help identify trends and opportunities from consumer feedback.

· Use Google Analytics, social platform analytics, and other digital tools to track performance and understand what is working.

· Report on results and use those insights to improve future content and digital marketing efforts.

· Support product launches, retailer initiatives, campaigns, and other Marketing projects as needed.