Product Director, Professional Promotion, IMAAVY

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Job Function:
Marketing

Job Sub Function:
Multi-Family Marketing

Job Category:
People Leader

All Job Posting Locations:
Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is recruiting for a Product Director, Professional Promotion, IMAAVY, located in Horsham, PA.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Role Overview

Johnson & Johnson Innovative Medicine is seeking a Product Director, Professional Promotion to lead U.S.

healthcare professional (HCP) marketing for IMAAVY (nipocalimab) in warm autoimmune hemolytic anemia (wAIHA).

This strategic leadership role is responsible for developing and executing professional promotion strategies that drive disease awareness, customer activation and brand adoption.

This is a critical position on the IMAAVY marketing team and will report to the Group Product Director, IMAAVY Market Development.

Key Responsibilities:


* Lead HCP marketing strategy and execution for IMAAVY in the wAIHA indication


* Develop integrated promotional campaigns and educational initiatives that support brand objectives and customer needs


* Drive omnichannel engagement across personal, digital, congress and peer-to-peer channels


* Partner with cross-functional teams to develop compliant promotional materials and initiatives, ensuring strategic alignment and effective navigation of the CAC process


* Leverage insights, analytics, and market research to optimize business performance and customer engagement


* Lead agency partners and manage key marketing initiatives from strategy through execution

This is not a comprehensive listing of job functions.

Responsibilities may change based on brand needs and development timelines.

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