Growth Marketing Manager - Automation (all genders)

What you will do


* Own our marketing and sales automation stack, with HubSpot (Marketing + Sales Hub) at the centre and clean connections to product, billing, website and trial funnel.


* Design, build and continuously improve automated journeys across the whole lifecycle: trial onboarding, activation nudges, lead scoring and routing, upsell and cross-sell, win-back and churn prevention.


* Replace manual processes with automation - every recurring task a human does today is a candidate, in marketing and in sales.


* Build AI agents into the funnel natively: qualification, enrichment, routing, response drafting, content generation.

Not just AI features inside HubSpot.


* Keep our data trustworthy: lifecycle stages, attribution and product-usage signals flowing reliably between systems.


* Measure what you build - every journey has a metric, a baseline and an iteration plan.


* Work closely with Sales, Product, Growth Analytics and eCommerce, and make their work easier by removing manual steps from it.

Who we are looking for


* Several years in marketing and sales automation, lifecycle marketing, marketing ops or CRM - ideally in B2B SaaS with a self-service or product-led motion.


* Deep, hands-on HubSpot experience: workflows, custom properties and objects, lists, lifecycle stages, reporting.

You know where its limits are and how to work around them.


* Clear strength in one of the two focus areas above and solid working knowledge of the other.


* Genuine curiosity about AI agents and automation - you have already built things with LLMs, not only read about them.


* Analytical and structured, with a low tolerance for manual, repetitive processes.


* Fluent German and English.

Our customers are German SMBs and much of the journey content is in German.


* Self-starter who can carry several topics in parallel and finish them.