Intern, Digital Retail & Performance Management - Spring 2027 - Summer 2027

Spring 2027 - Summer 2027 Full-Time Internship - Woodcliff Lake, NJ
March 8, 2027 - September 3, 2027

WHAT AWAITS YOU.


* Support BMW's Digital Retail platform development and rollout, contributing to feature discussions, requirements, testing, and post-launch evaluation to improve the online-to-dealership buying journey.


* Analyze customer behavior and Digital Retail KPIs (conversion, engagement, lead generation) to evaluate feature effectiveness and identify friction points or drop-offs.


* Assist the Granular Performance Management team with dealer-level data analysis, KPI tracking, and identification of performance gaps and improvement opportunities.


* Build and maintain performance reports and dashboards, automate recurring reports, and translate complex data into clear, management-ready insights and visualizations.


* Collect, validate, and integrate data from multiple sources to support reporting, presentations, and stakeholder discussions across Digital Retail, Sales Ops, field teams, and dealers.


* Research customer expectations, eCommerce trends, and competitive/technology landscapes to bring fresh perspectives and inform future platform improvements.

WHAT WE ARE LOOKING FOR.


* Currently enrolled in a bachelor's or master's degree program at an accredited college or university.


* US Work Authorization required.


* Minimum cumulative GPA of 3.0 (overall, not just major).


* Completed at least 60 college credit hours at the time of application.


* Ability to work full-time (36.25 hours/week).


* Must submit an unofficial college transcript with your application.


* Prior BMW Group experience.

WHAT YOU SHOULD BRING.


* Field of Study: Business Administration, Business Analytics, Data Analytics, Information Systems, Finance, Economics, Marketing, Automotive Management, or a related field.


* Business fluent English.


* Preferences:
+ Strong analytical mindset combined with an interest in customers, digital products, and technology.
+ Genuine curiosity about how digital experiences can simplify and improve the way customers shop for and purchase vehicles.
+ Advanced knowledge of Microsoft Excel; experience with Power BI, Tableau, or similar visualization tools.
+ Interest in data automation and process improvement; experience with tools such as Power Query, SQL, Python, Alteryx, or similar technologies.
+ Ability to organize and analyze large datasets and identify meaningful trends.Strong attention to detail and commitment to data accuracy.
+ Ability to translate analytical findings into clear and concise business insights.
+ Strong PowerPoint and presentation skills.
+ Good communication and collaboration skills.
+ Ability to work independently while contributing effectively within cross-functional project teams.
+ Interest in the automotive industry, digital customer ...