Vice President of Communications & Marketing

Vice President of Communications & Marketing VOA Michigan Help shape how Michigan sees, understands, and connects with our mission.

VOA Michigan is seeking a strategic, creative, and results-driven Vice President of Communications & Marketing to lead our brand, communications, marketing, public relations, and audience engagement efforts.

As a member of the senior leadership team, you will develop an integrated strategy that strengthens our reputation, increases awareness of our services, and supports organizational and business growth.

You will guide internal teams and external agencies while bringing strong business judgment, analytical expertise, and the ability to move from strategy to execution.

This role combines communications leadership with marketing expertise.

Success requires evaluating what works, measuring results, and directing resources toward activities that deliver the greatest impact.

What Youll Do Lead communications, marketing, and brand strategy Develop an organization-wide strategy aligned with VOAMIs mission, strategic plan, growth priorities, and financial objectives.Maintain consistent brand positioning, messaging, and standards across healthcare, housing, social services, thrift/retail, fundraising, recruitment, and ministry.Integrate public relations, advertising, digital content, social media, and internal communications to engage donors, customers, employees, people served, partners, and the broader community.Assess existing staffing, vendors, technology, channels, and spending, and recommend improvements.

Strengthen public relations and executive communications Oversee the external public relations firm, establishing clear objectives, deliverables, and performance expectations.Develop media opportunities and capture compelling stories from programs, employees, participants, volunteers, donors, and partners.Lead the President and CEOs external communications and thought-leadership strategy, including speeches, presentations, talking points, articles, interviews, and digital content.Advise senior leadership on reputation, sensitive issues, and crisis communications; maintain communication protocols and coordinate with VOA National and other affiliates as appropriate.

Direct marketing, digital channels, and content Manage advertising and marketing agency relationships, including scopes of work, budgets, deliverables, and accountability.Partner with department leaders on marketing for programs, services, thrift stores, fundraising, vehicle donations, recruitment, and community initiatives.Lead website content and maintenance, social media strategy and execution, email communications, editorial planning, and marketing collateral.Oversee responses to social media comments and organizational inquiries, and establish standards for approving materials developed by programs.Maintain appropriate accessibility, privacy, brand, and risk-management practices across digital platforms.Evaluate emerging digital, search, and artific...