Senior Brand Manager

Senior Brand Manager

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®  At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

 

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

About You

 

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Job responsibilities include:

 

The Content & Connections Brand Lead is the marketing leader for the brand Pod, a cross-functional team of Demand Creation experts embedded in and accountable to the business.

The role owns Demand Creation for the brand and is accountable for translating business and brand strategy into a holistic, consumer-led marketing plan that builds brand equity, drives demand and delivers measurable business outcomes.

 

As the conductor of an orchestra of experts, you will align internal specialists and agency partners around shared priorities, make clear trade-offs, and lead integrated planning, execution, learning and optimization across the consumer journey.

You will report through the General Manager and be accountable to functional and North America Marketing leadership.

 

·Lead brand Demand Creation strategy, annual plans and execution in-market that build equity, drive demand and deliver business outcomes.

· Orchestrate the cross-functional Pod and Integrated Agency Team (IAT) by aligning priorities, decision rights, owners and deliverables, ensuring the collective delivers one connected plan and recommendation to the business. Translate consumer, cultural, category and behavioral insights into integrated, full-funnel content and connections plans across key channels and moments.

·Champion creative excellence by partnering with internal teams and agency partners to develop distinctive, effective work that builds the brand and drives demand.

·Ensure marketing strategies reflect evolving consumer discovery behaviors, including AI- and algorithm-driven experiences.

· Strengthen brand relevance by ensuring the brand shows up meaningfully in culture, builds equity over time and remains connected to evolving consumer needs.

·Partner with the General Manager and business leaders to champion creative excellence, consistent execution and culturally relevant brand-building work. Own and steward the brand A&P investment across national, retail, non-working and owned ...