Zone Retailer Marketing Manager

SUMMARY

Maintains responsibility for the Zone-level implementation of the Subaru brand strategy with a specific focus on improving Subaru retailer marketing and championing "More than a Car Dealer." Guides District Sales Managers (DSMs) and Zone retailers on how to increase demand and achieve sales targets.

Focus of position is supporting marketing approximately half of time and supporting sales operations approximately half of time (including taking ownership of monthly and annual Zone sales targets, such as inventory management, incentives, and Trade Up Advantage)



* Serves as communication liaison for all Marketing initiatives (including, but not limited to, brand, product, and retailer initiatives), Sales, and Incentives programs between the DSMs and zone retailers.


* Leads and maintains responsibility for retailers' enrollment and engagement in Subaru Marketing programs including Love Promise and Relationship and Owner programs.

Works closely with Zone retailers regarding program activation and provides direction and counsel to retailers regarding marketing efforts.


* Provides Zone Marketing direction regarding understanding and applying Marketing resources to the District Managers.

Provides zone intelligence and strategies to the marketing support partners including the Carmichael Lynch, Dealer.com, Shift Digital, and Care Connect field teams.


* Manages zone portion of the budgets for the Regional Discretionary Fund (RDF) incentives, media spend, marketing promotions, and selling expenses; works with Regional Marketing Manager and National Incentives Program Manager (in Sales) for budget management.

Communicates national and regional incentive programs and sales challenges to retailers and District Managers.

Develops and communicates programs as needed.


* Works with DSMs and Zone retailers to efficiently utilize the Subaru Advertising Fund (SAF).

Helps retailers within the Zone build out their Love Promise plans by having them develop promotional plans.


* Provides guidance and oversight from a Zone perspective and works directly (on site) with retailers on retailer Marketing messaging and communication channels, as well as works with retailers on merchandising (such as having them display point of purchase [POP] merchandise that is relevant, correct, and connected to community partners) to ensure alignment with Subaru Marketing strategy.

ADDITIONAL RESPONSIBILITIES


* Maintains responsibility for Zone Marketing event activation and management, including planning, budgeting, staffing, setup, and logistics.


* Partners with SOA Experiential Marketing, Motorsports Marketing, and Auto Show teams to implement and execute Subaru Marketing events and initiatives.

REQUIRED SKILLS AND ABILITIES


* Ability to educate and influence retailers on Subaru Marketing priorities.


* Exceptional communication skills with ability to expertly present to an audience in person and on paper and effectively listen...