Senior Branding and Marketing Manager (Hybrid Remote: McLean, VA/DC Area)

Essential Duties and Responsibilities:

- Develop innovative strategies and approaches to increase consumer awareness, understanding and engagement in government programs (e.g.

Health Insurance, Child Support, Employment, Education).

- Lead the planning and implementation of integrated communications strategies/tactics across multiple platforms, including print, digital, and social media.

- Work hand-in-hand with MAXIMUS Project Teams and key stakeholders to develop, manage and deliver communication products and services.

- Support business development initiatives and high level meetings with existing and potential future clients.

- Manage Business Development activities for target accounts/markets (e.g., capture planning, proposal writing, pricing, partnerships).

- Develop briefs and/or presentations in support of new business opportunities.

- Maintain current understanding of trends and directions affecting the target health and/or human service markets.

- Project Management.

- Ensure sound management of client delivery: scope, approaches, timelines, budgets, resources and quality.

- Manage profit and loss (P&L) for assigned accounts, markets or territories.

- Manage resources including direct staff, consultants, vendors and/or subcontractors.

Job Specific requirements:

- 5-7 years of experience in brand strategy, integrated marketing, campaign strategy, content marketing, or related disciplines.

- Experience developing and executing integrated B2B or B2G marketing campaigns.

- Strong understanding of brand positioning, storytelling, audience strategy, content, digital marketing, and campaign development.

- Demonstrated ability to independently lead projects and campaigns while working within a broader marketing strategy.

- Ability to translate complex technology, business, or mission concepts into clear, compelling marketing narratives.

- Strong strategic writing, presentation, and communication skills.

- Ability to collaborate across creative, digital, content, social, communications, events, media, and business teams.

- Proficient with Salesforce, HubSpot or other CRM tools and analytics including AI automation platforms.

- People leadership skills are not required for this Role.

Minimum Requirements

- Bachelor's degree in related field required.
- Minimum of 7 years of related professional experience, 3 years of people management experience required.

EEO Statement

Maximus is an equal opportunity employer.

We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics.

Pay Transparency

Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as interna...