Strategic Comms. & Channel Manager

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Job Function:
Digital Marketing

Job Sub Function:
Digital Marketing Strategy

Job Category:
Professional

All Job Posting Locations:
North Ryde, New South Wales, Australia

Job Description:

DePuy Synthes is recruiting for a Solutions Deployment Manager, ANZ , located in North Ryde, Australia.


* Join our change journey at J&J-help shape what's next



* Step into a high-impact career opportunity with real visibility

THE OPPORTUNITY

Lead the development and execution of integrated strategic marketing, channel marketing and communications plans that support DePuy Synthes for ANZ.

Strengthen customer engagement, leveraging new digital platforms to better connect DePuy Synthes with important stakeholders and build organisations share of voice that drive measurable impact across HCP, hospital, patient and commercial channels.

Support internal programs that drive change and align teams around common set of behaviours and One DePuy Synthes mindset

RESPONSIBILITIES


* Develop and own the strategic marketing plan for the DePuy Synthes ANZ business, translating business priorities, customer insights and market dynamics into clear annual and quarterly activation plans.



* Partner with commercial, clinical, medical, HR, HCC, legal, and communications stakeholders to define priorities, target audiences, channel mix, messaging approach, investment focus and success measures.



* Lead integrated campaign planning and governance across digital, PR, sales enablement, patient activation and customer-facing channels, ensuring activity is aligned to business strategy, brand priorities, compliance requirements and measurable commercial outcomes.



* Set and manage the channel marketing strategy for HCP, hospital, patient and partner channels, including digital platforms, customer communications, agency-led activity, salesforce enablement, events and third-party collaborations.



* Define channel objectives, audience segmentation, content priorities and performance metrics, ensuring each channel is used effectively to build awareness, engagement, education and conversion.



* Manage performance measurement, optimization and ...