Senior Associate Brand Manager

Your Job

CORDURA® Advanced Fabrics is seeking an experienced Senior Associate Brand Manager to join the team in Kennesaw, GA.

This role focuses primarily on the strategic planning and execution of our digital and social media channels by managing external agency partners to drive brand awareness, audience engagement, lead generation, and business growth for the CORDURA® Advanced Fabrics business.

The ideal candidate is a strategic, business-minded marketer who translates business objectives into effective campaigns both online and offline.

This highly collaborative role partners closely with colleagues across the global marketing team, cross-functional business teams, and external agencies.

The successful candidate is a self-starter who can plan and create compelling content under tight deadlines, engage audiences in real time at key events, and leverage performance insights to continuously improve channel effectiveness.

This is an exciting opportunity for a strategic marketer who enjoys building programs from the ground up, influencing stakeholders, and working across a global organization.

Our Team

The Global Marketing Team creates value by supporting the CORDURA® business with effective communication and global marketing support offline and online.

Primarily based in Kennesaw, Georgia in the US, we also have teammates located in Shanghai, China as well as across the globe.

Our team leads tradeshows both domestic and international in addition to providing marketing support to our global colleagues.

Here, you are encouraged to use and grow your skills in ways that are personally fulfilling and mutually beneficial for you, our customers, communities, businesses and partners.

What You Will Do

Strategy and Business Alignment



* Develop and own the NA/EMEA digital and social media strategy for the CORDURA® brand, ensuring alignment with business objectives, marketing priorities, and regional initiatives


* Align the NA/EMEA social strategy with the AP regional strategy.


* Integrate online initiatives with offline events such as tradeshows and key business meetings


* Partner with Marketing, Business Development, Product, and Licensing teams to support key business initiatives and ensure alignment across all channels


* Attend key industry events and trade shows to deepen brand and market knowledge, identify trends, and uncover opportunities for audience engagement and business growth

Content and Channel Management


* Lead the planning, execution, and optimization of integrated digital marketing campaigns across owned, earned, and paid channels


* Manage editorial calendars and content distribution to support campaign objectives, audience engagement, and channel performance


* Manage agency partners and vendors, ensuring alignment with brand objectives, project deliverables, timelines, investment, and performance expectations

Analytics and Continuous Improvement


* Use analytics and reporting tools...