Director of Sales & Marketing

Lead with Influence.

Build Relationships.

Drive Growth.

At Legacy Senior Living, the Director of Sales & Marketing is more than a salesperson--you are the community's first ambassador.

In this role, you will guide prospective residents and their families through one of life's most important decisions with compassion, clarity, and confidence.

Your efforts will not only fill apartments but help families find peace of mind and purpose for their loved ones.

Your Mission as Director of Sales & Marketing You will own the full sales cycle--from first inquiry to move-in--while building deep relationships with referral partners, leading local outreach, and driving strategic growth in occupancy.

Every interaction is an opportunity to share Legacy's values: honor, respect, faith, and integrity.

What You'll Do Sales & Lead Management · Manage all prospect inquiries and track progress using the CRM system, from initial contact to final decision · Build trust through listening, thoughtful questions, personalized presentations, and consistent follow-up · Educate prospective residents and families on services, amenities, and care offerings--tailoring the message to their unique needs · Conduct tours and engage other team members to help demonstrate Legacy's vibrant community culture · Meet or exceed occupancy, deposit, and move-in targets through focused, relationship-based selling · Maintain detailed records and report regularly to the Executive Director on pipeline activity, referral sources, and results Marketing & Community Engagement · Develop and execute a community-specific marketing plan that includes referral outreach, community involvement, and promotional campaigns · Build and maintain strong relationships with hospitals, physicians, case managers, churches, senior centers, and other key referral sources · Host and coordinate onsite events and educational sessions for prospects, families, and professionals · Lead internal training for staff on how each department plays a role in the marketing and customer experience · Represent Legacy at community events, networking functions, and industry gatherings to increase visibility and build goodwill Move-In & Transition Support · Serve as the family's main point of contact through the move-in process · Provide and manage all paperwork, ensuring timely completion and compliance · Coordinate with the Wellness Nurse and Resident Services Director to schedule assessments and prepare for move-in · Ensure smooth transitions through open communication, reassurance, and follow-up after move-in · Keep staff informed of new residents and ensure warm welcomes and successful onboarding Who You Are · A compassionate and strategic communicator who thrives on building relationships · Experienced in sales--ideally in senior living, healthcare, hospitality, or real estate · Organized, motivated, and able to manage a sales pipeline from inquiry to close · Skilled in presentation, follow-up, and active li...