DGM - Software Offer Marketing (AVEVA, ProLeiT)

Job Description: Software Offer Manager

Role context: Ready to drive a meaningful IMPACT in shaping how we bring offers to market? This role bridges global offer strategy with India market execution for Industrial Automation Softwares (AVEVA and ProLeiT), combining portfolio ownership and roadmap, go-to-market leadership, commercial performance, and customer-backed innovation across industrial automation segments.

(Why Position exists)

• Lead and grow Industrial Automation Software Offer portfolio for Greater India

• Build a differentiated offer strategy for target segments with sharp focus on growth, profitability and market-share expansion.

• Champion OPEN software-defined open automation by positioning hardware-independent, interoperable and application-centric architectures that reduce vendor lock-in and improve agility for customers.

• Act as the strategic and operational reference point between Global teams, India Sales, Segment Marketing, Prescription, Channel Ecosystem and customers to drive end-to-end offer lifecycle performance.

REQUIREMENTS

Educational Qualifications

Must have

BE/BTech in Electrical, Electronics, Instrumentation or equivalent engineering discipline.

Good to have

Discrete & Process Automation Exposure,

MBA / PGDM, product management certification, commercial strategy exposure, or specialization in industrial software / digital transformation

Job Experience

Overall Experience

10+ years

Relevant Experience

8+ years in PLC/DCS/SCADA, process control architectures, automation software, portfolio management, go-to-market execution, or customer-facing solution positioning.

COMPETENCIES REQUIRED

Must to have

Good to have

Technical Competencies

• Understanding of PLC, DCS, SCADA, industrial networks, cybersecure architectures and process control applications.

• Domain knowledge of software-defined open automation concepts: decoupling software from hardware, open standards, interoperability, reusable libraries and modular application design.

• Exposure to EcoStruxure Automation Expert, AVEVA, UAO, OT/IT convergence, AI-enabled operations and cybersecurity.

• Segment depth in Heavy Industries, Infrastructure, NEL or hybrid/process industries.

Functional competencies

• Offer strategy, portfolio lifecycle management, product launch, go-to-market planning, pricing, forecast/pipeline governance and business performance tracking.

• Ability to convert market intelligence, competitor activity and customer pain points into offer gaps, roadmap asks, value propositions and sales plays.

• Strong presentation, stakeholder management and influencing skills across sales, global teams, prescription, channels, SI partners and customers.

• Experience with Salesforce bFO/CRM, Power BI, PIM, Excel, PPT, financial analysis, pricing corridors, business case development and partner ecosystem activation.

Behavioral Competencies

• Customer-first & mission-based mindset, strategic clarity, own...