OEM Leader - Industrial Automation

The SGM - OEM leads end-to-end growth for the OEM business, driving market strategy, segmentation and platforming, commercial policy alignment, channel performance, digital experience, and cross-functional coordination.

The role builds and executes OEM marketing plans and multi-horizon growth strategies (AOP/AMSP/3-5 year), partnering with Sales, Category, Marcom, and Global teams to deliver sustained revenue, share, and profitability across Machine Builders, POEMs, Control Panel Builders, Integrators, and IADs.

Key Responsibilities

Market Research, Segmentation & Strategy


* Conduct ongoing market and competitive research; translate insights into actionable strategies.


* Drive OEM segmentation and platforming; ensure platforming accuracy and updates.


* Evolve the OEM coverage model to improve reach, productivity, and profitability.


* Lead BFO OEM data maintenance and governance.

OEM Marketing & Growth Planning


* Build and execute the annual OEM marketing plan (incl.

digital) with Marcom.


* Develop and review strategic growth plans (AOP/AMSP/3-5yr) across OEM channels.


* Own OEM commercial policy suitability; support financial modeling (non-pricing role).

Sales & Channel Performance


* Work with Sales to track channel performance and profitability; drive corrective actions.


* Lead sales acquisition automation to improve funnel efficiency.


* Monitor commercial KPIs: order value, cost, margin, EBID, and portfolio mix.

Customer Platforming & Key Account Management


* Improve market transparency across customers, markets, and offers.


* Build, retain, and grow a strong base of OEM Key Accounts; manage pipeline health and global dashboard reporting.

Product & Solution Lifecycle Management


* Support product launches, positioning, lifecycle transitions, competitor analysis, and promotions.


* Ensure customer insights flow to Offer/Category teams.

Digital Experience & Enablement


* Define OEM digital experience needs and partner with DCX for implementation (MySchneider, web, CPQ/CRM/MA tools).


* Coordinate capability-building and training for OEM partners through internal programs.

Cross-Functional & Global Alignment


* Collaborate with Global initiative leaders, OEM Regional Leader, Category, Finance, Marcom, and Operations.


* Drive synergy with other Business Entities with OEM exposure.

Planning, Forecasting & Governance


* Develop the Annual Operating Plan and AMSP.


* Run market estimation, segmentation, growth sector analysis, and sales feedback loops.


* Assess macro/micro-economic factors and adjust plans accordingly.

Key Performance Indicators


* OEM revenue, margin, EBID, and mix improvement.


* Coverage, platforming accuracy, and account penetration.


* Pipeline health, win rate, sales cycle reduction, automation-led acquisition.


* OEM retention, NPS/CSAT, channel profitability.


* Campaign ROI and digit...