AI GTM Architect

Why This Role Exists

AI has created a significant opportunity for GTM organizations to gain competitive advantage by radically improving Buyer Experience.  Traditional B2B GTM motions align to how providers sell, not how customers buy, which creates friction along the Buyer Journey.  In this role, you will design and operationalize the systems, workflows, operating models and talent requirements that support AI-powered execution across Sales, Marketing, Customer Success, and Partner organizations.

You will connect strategy with execution by architecting AI-enabled processes, engaging with the front-line to test and validate them, partnering with enablement to drive adoption, and translating emerging AI capabilities into measurable business outcomes.

Your work will improve productivity, accelerate growth, strengthen decision-making, and optimize Buyer Experiences.

What You’ll Own



* You will design and evolve AI-powered GTM architecture across lead-to-cash, the customer lifecycle, and renew-to-expand motions, using the buyer journey as the organizing principle to improve efficiency, scalability, and customer outcomes.


* You will build repeatable AI-enabled programs that help sellers, customer success teams, and partners make better decisions and work more effectively.


* You will partner with Sales, Marketing, Customer Success, Operations, Product, and executive stakeholders to align AI initiatives with revenue goals and business priorities.


* You will lead governance, adoption, and continuous improvement of GTM systems, data, workflows, and AI-enabled processes.


* You will translate emerging AI capabilities into practical field solutions that improve pipeline generation, forecasting, customer engagement, and operational performance.


* You will establish success measures, evaluate business impact, and use evidence to guide optimization and investment decisions.


* You will shape change and adoption strategies that embed AI-powered workflows into day-to-day GTM operations.

Challenges You’ll Help Solve



* Reducing friction created by provider-centric selling motions and redesigning workflows around how customers evaluate, buy, adopt, renew, and expand.


* Transforming legacy GTM processes into AI-enabled workflows that improve productivity and decision quality.


* Creating consistency across Sales, Marketing, Customer Success, and Partner operations while supporting appropriate business and regional flexibility.


* Improving the quality and accessibility of revenue data for forecasting, planning, and customer engagement.


* Balancing innovation, governance, and responsible adoption when deploying AI across revenue-generating processes.


* Converting AI experimentation into scalable programs with measurable customer and business outcomes.

Skills for Success

Required Skills



* AI-powered GTM transformation: You have demonstrated success designing and implementing AI-enabled w...