Product Director, IDN Channel Strategy

At Johnson & Johnson,we believe health is everything.

Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com .

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We provide an inclusive work environment where each person is considered as an individual.

At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:
Marketing

Job Sub Function:
Channel & Partner Marketing

Job Category:
Professional

All Job Posting Locations:
Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson Innovative Medicine is recruiting for a Product Director, IDN Channel Strategy to be located in Horsham, PA.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Purpose: The Product Director, IDN Channel Strategy, will play a critical role in shaping IMM brand growth strategy within Integrated Delivery Networks (IDNs).

This leader will be responsible for generating deep customer insights across IDN stakeholders - including population health leaders, specialty pharmacy, administrators, and clinical influencers - to shape a compelling value story that drives brand adoption, access, and activation.

This role will navigate the complexities of the evolving IDN and value-based care ecosystem, turning insights into actionable channel strategies.

The Product Director will partner cross-functionally across brand marketing, market access, medical affairs, analytics, and field leadership to ensure the brand is positioned for success within IDN channel.

Key Responsibilities:



* Lead IDN Channel Strategy: Develop and execute the IDN strategy, ensuring alignment across brand marketing, access, medical, and field partners.


* Generate Actionable Insights: Build a deep understanding of IDN needs &population-health priorities.

Translate insights into clear strategic recommendations and activation plans.


* Develop Population-Health Value Story: Shape a compelling, evidence-based value narrative for IDN decision makers in partnership with value & evidence and medical affairs.


* IDN Segmentation & Targeting: Create and refine segmentation framewo...