Vice President of Marketing and Digital Growth

Vice President of Marketing and Digital Growth JOB DESCRIPTION Location Remote Reports to Chief Operations Officer Direct reports Current and future members of the Marketing function Travel Periodic travel to practices, markets, and leadership meetings Key Responsibilities Enterprise Marketing Strategy and Leadership Develop and execute the annual enterprise marketing strategy, operating plan, and budget in alignment with Elevate's growth, patient access, revenue, and practice-performance objectives.

Advise executive leadership on market positioning, patient-growth opportunities, marketing investment, emerging risks, and the expected financial impact of proposed initiatives.

Establish clear marketing governance, priorities, service levels, and decision rights across corporate teams, practices, and external partners.

Build, lead, coach, and develop the Marketing team while defining the future organizational capabilities required to support continued growth.

Select and manage agencies, technology partners, and other vendors based on measurable performance, service, compliance, and value.

Patient Growth and Performance Marketing Own the patient-acquisition strategy across paid search, paid social, programmatic media, local service channels, organic search, email, text, and emerging platforms.

Establish scalable campaign frameworks that balance enterprise standards with the unique brand, market, service-line, and provider needs of each practice.

Oversee media planning, budget allocation, pacing, testing, and optimization across locations, reallocating investment based on performance and business need.

Partner with Operations and clinical leadership to improve the patient journey from discovery through scheduling, completed visits, optical capture, retention, and reactivation.

Develop targeted strategies for underperforming practices, new service lines, provider capacity, market expansion, and seasonal demand.

Brand, Reputation, and Digital Experience Lead enterprise and practice-level brand strategy while protecting the local identity and community relationships that contribute to patient loyalty.

Oversee websites, local listings, online reviews, social media, content, and other digital touchpoints to create a consistent, accessible, and patient-centered experience.

Establish standards for brand identity, messaging, creative quality, reputation response, and market communications across the organization.

Partner with Operations, Medical Leadership, Human Resources, and Business Development on organizational communications, recruitment marketing, new-practice launches, rebrands, and market transitions.

Analytics, Attribution, and Marketing Technology Lead the marketing analytics and technology strategy, including web analytics, tag management, conversion tracking, call tracking, CRM capabilities, dashboards, and reporting standards.

Partner with Operations, Finance, IT, and business intelligence resources to connect marketing activity with scheduli...