Director, Offer Category Management

The Services Marketing Leader is accountable for crafting, implementing, and overseeing marketing
plans and initiatives for Global Services.

This role involves collaborating with country Business Units,
Global Service Sales, Global Marketing and other functions in 4 main areas:

What will you do?


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+ Develop strategic long-term plans and formulate a growth strategic plan with a 3-year
vision/execution roadmap within the zone.

Additionally, they are responsible for preparing
tactical Annual Marketing Sales Plans to execute the established strategies.
+ Marketing Excellence: The role focuses on optimizing marketing efforts by implementing Base
Monetization through Demand Generation engines, including Sales & Marketing Automation,
Offer standardization, and localized Pricing activities.

By doing so, the aim is to maximize the
effectiveness of marketing campaigns and drive revenue growth.
+ Sales Excellence: The Services Marketing Leader contributes to Sales Excellence by
supporting Customer Platforming and acting as a tower control for execution.

This involves
aligning marketing initiatives with sales strategies to enhance the customer experience and
drive revenue, with a keen focus on monitoring Sales Productivity.
+ Local Offer Management: This role encompasses managing local offers, including launches,
go-to-market strategies, and the creation of marketing and sales materials.

The focus is on
optimizing and localizing offers, and supporting growth campaigns to achieve business
objectives.

What are the key skills we are looking for?


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+ Drive the country demand generation plan in order to increase the pipeline of opportunities,
with a focus on early stages (2-3-4).
+ Deploy the offer roadmap per BU then per market segment with business potential
+ Initiate Global Service offer launch plan according to the global offer launch process
+ Define the local Go to Market Services strategy in line with the Country Plan for Global Accounts
and Targeted Accounts and FS plan for Proximity accounts
+ Adapt to the local market the Global Service Offers value proposition
+ Articulate the consistency of all Global Service offers all along the life cycles stages, positioning as a top priority the Service Plans (service contracts)
+ Implement corporate communication tools in line with the Asset Management Life Cycle wheel
+ Define plan, execute and monitor the success of the Global Services sales campaigns, targeting segmented customers, with type of activity done per quarter
+ Lead Install Base Traceability plan with execution to reach traceability knowledge targets and generate business opportunities for sales teams
+ Organize Voice of Customers to provide f...