Senior Marketing Automation Content Specialist

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Position Summary The Senior Marketing Automation and Content Specialist is a hands-on role that brings together marketing technology, editorial expertise, and campaign execution.

The Specialist will play an important role in shaping how modern marketing is delivered across the Company, serving as Marketings primary owner of HubSpot.

In this capacity, the Specialist will expand the platforms capabilities to engage target audiences, streamline marketing efforts, and generate meaningful insights through performance measurement and analytics.

Utilizing a combination of digital fluency, an operators mindset, and an editors eye, the Specialist is both strategic and execution-oriented, with the ability to identify opportunities, bring structure to complex initiatives, and deliver high-quality work that advances the Companys marketing goals.

Responsibilities Serve as Marketings primary owner of HubSpot, expanding the use of the platform to engage audiences and measure results.Build and manage email campaigns, nurture journeys, workflows and automations.Develop audience segments, lists, forms and landing pages.Manage campaign testing, quality assurance and deployment.Build reporting and dashboards that translate campaign performance into useful insights.Identify opportunities to improve personalization, automation and audience journeys.Partner with Sales, Sales Operations, IT and other teams on data and campaign needs.Establish and continuously improve scalable processes and best practices for HubSpot.Create content in an AI-enabled marketing environment.

Use generative AI extensively and responsibly to accelerate research, ideation, drafting, editing and repurposing.Manage Builders organic social media presence, including content planning, publishing, performance monitoring and ongoing channel development, coordinating external resources as needed.Lead the ongoing marketing roadmap for bldrs.com, including new content, product and state pages, campaign landing pages and ongoing improvements.Produce clear, compelling content across a wide range of formats and channels.Write and edit emails, web copy, social content, press releases, articles, landing pages and sales materials.Partner with an in-house designer and external resources to develop landing pages, documents, email templates, social content and additional sales enablement materials.Apply strong editorial judgment to en...